Zobrazeno 1 - 10
of 11
pro vyhledávání: '"Minna-Maarit Jaskari"'
Autor:
Minna-Maarit Jaskari, Henna Syrjälä
Publikováno v:
Journal of Marketing Education. 45:38-54
In this article, we examine the linkage between students’ game-playing motivations and a wide variety of gamification elements within higher marketing education. Using an interpretive and convergent mixed-methods design, we discover four clusters o
Autor:
Minna-Maarit Jaskari
In brand communication, from the nostalgic hum of radio jingles to the digital symphony of streaming platforms, the role of sound in shaping brand identity has emerged as a captivating field of study. How does the strategic integration of sounds and
Publikováno v:
Qualitative Market Research: An International Journal. 21:337-352
Purpose Drawing on food consumption research and human-animal studies, this paper aims to explore how the meanings related to a living horse may be transferred to those of horsemeat. This is accomplished by constructing a nuanced understanding of how
Publikováno v:
Global Advances in Engineering Education
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::62e691a79e2c82fa488e5200468f43ca
https://doi.org/10.1201/b22184-5
https://doi.org/10.1201/b22184-5
Autor:
Harri Jaskari, Minna-Maarit Jaskari
Publikováno v:
Marketing Education Review. 26:171-185
The importance of sales management as an interface between a company and its customers is widely recognized. However, the teaching of strategic sales management has not received enough attention in marketing education literature. This study analyzes
Autor:
Minna-Maarit Jaskari
Publikováno v:
Journal of Marketing Education. 35(3):231-244
Creativity and marketing imagination are essential core competencies for marketers. Therefore, higher marketing education emphasizes creativity in several ways. However, assessing creativity and creative problem solving is challenging and tools for t
Publikováno v:
Journal of Marketing Education. 39:67-68
Autor:
Minna-Maarit Jaskari
Publikováno v:
International Journal of Management Cases. 13:207-217
Publikováno v:
Journal of Marketing Education. 39:131-131
Autor:
Minna-Maarit Jaskari
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319109114
The fuzzy front end of innovation presents one of the biggest opportunities for improving the overall innovation process and thus success in the marketplace. However, in the teaching of graduate students, universities have only recently begun to pay
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bb826fc3580251c2fcf55ca4b35b71e9
https://doi.org/10.1007/978-3-319-10912-1_106
https://doi.org/10.1007/978-3-319-10912-1_106