Towards an open innovation ecosystem in the cultural industry: The bright side of trust and the dark side of measurement.

Autor: Dianova, Vera¹ (AUTHOR) vdianova@fus.edu, Miniero, Giulia¹ (AUTHOR), Suleiman, David¹ (AUTHOR)

Publikováno v: Journal of Philanthropy & Marketing. Nov2023, Vol. 28 Issue 4, p1-20. 20p.

Value co-production made easy: the role of fantastical thinking

Autor: Addis, Michela, Miniero, Giulia, Ricotta, Francesco

Publikováno v: European Journal of Marketing, 2020, Vol. 55, Issue 1, pp. 163-192.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/EJM-09-2018-0610

Facing contradictory emotions in event marketing: leveraging on surprise

Autor: Addis, Michela, Miniero, Giulia, Soscia, Isabella

Publikováno v: Journal of Consumer Marketing, 2018, Vol. 35, Issue 2, pp. 183-193.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/JCM-06-2016-1862

When legacy carriers converge with low-cost carriers: Exploring the fusion of European airline business models through a case-based analysis

Autor: Jarach, David, Zerbini, Fabrizio, Miniero, Giulia

Publikováno v: In Journal of Air Transport Management 2009 15(6):287-293

Corporate Communication and the Arts:The Mistake of not engaging

Autor: Holst, Christian, Miniero, Giulia

Publikováno v: Holst, C & Miniero, G 2020, Corporate Communication and the Arts : The Mistake of not engaging . in M Addis & A Rurale (eds), Managing the Cultural Business : Avoiding Mistakes, Finding Success . 1 edn, Routledge, Taylor & Francis Group (GB), London, New York, pp. 311-346 . https://doi.org/10.4324/9781003022459-10

Engaging with the audience is vital for any cultural institution that wants to survive in the marketplace. In this context, it becomes fundamental to develop a deep relationship with the audience. Due to their habit of relying on a product-centered a

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______3697::785a001f8ec6d35e9f61ee2eba35d65e
http://fox.leuphana.de/portal/de/publications/corporate-communication-and-the-arts(a1d0eb15-a458-43a0-a7bc-6c5ce8d84c14).html