Zobrazeno 1 - 10 of 16 pro vyhledávání: '"Mine Üçok-Hughes"'
1
Institutional Work and Brand Strategy in the Contested Cannabis Market
Autor: Mine Üçok Hughes, Ekin Pehlivan, Gokcen Coskuner-Balli
Publikováno v: Journal of Macromarketing. 41:663-674
How can brands adopt institutional work towards establishing themselves in a highly contested market? Defining contested markets as fields in which the plural logics of the market are in tension with each other and/or with societal level logics, our
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::67d5aa5137ee85cbad5f951b016e0a52
https://doi.org/10.1177/02761467211029243
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2
A Country-of-Origin Perspective on Climate Change Actions: Evidence from France, Morocco, and the United States
Autor: Delphine Godefroit-Winkel, Marie Schill, Mine Üçok Hughes
Publikováno v: Journal of International Marketing
Journal of International Marketing, American Marketing Association, 2021, 29 (1), pp.23-38
Country-of-origin (COO) research cites the influence of country-level actions on consumers’ attitudes but does not specify how such actions might influence the COO image, particularly in a climate change context. However, various countries adopt di
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c11f5ee4499849ffba860ded6ff4d622
https://hal.archives-ouvertes.fr/hal-03023332
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4
Curated nostalgia—constructing and consuming the city through a culinary adventure
Autor: Mine Üçok-Hughes, Tony Stovall, Rossen Ventzislavov
This case study examines how the unique relationship between food and the city helps shape what we consider a negotiation between often conflicting narratives. Within the context of a thematic dining series titled Los Angeles Eats Itself, we explore
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::883dbac1718ccf06272f68c51d49bcb0
https://doi.org/10.1016/b978-0-12-817792-1.00013-7
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6
Educating future corporate managers for a sustainable world: recommendations for a paradigm shift in business education
Autor: Shikha Upadhyaya, Mine Üçok Hughes, Rika Houston
Publikováno v: On the Horizon. 26:194-205
Purpose This paper aims to argue for a need for a paradigm shift in business education that would move the focus of curriculum away from profit maximization at all costs to incorporation of principles of sustainability. Design/methodology/approach Th
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::95be68285605ba9f7434e4af9d62159f
https://doi.org/10.1108/oth-01-2018-0007
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7
A Community-Based Social Marketing Anti-littering Campaign: Be the Street You Want to See
Autor: Will McConnell, Mine Üçok Hughes, Stephen Groner
Publikováno v: Springer Texts in Business and Economics ISBN: 9783030130190
The “Be the Street You Want to See” (BTS) is a regional litter abatement program developed by the Bay Area Stormwater Management Agencies Association (BASMAA) in California. The program primarily targeted 14–24-year-old San Francisco Bay Area y
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::e207b40c228b75405f25dd4f4ea740ee
https://doi.org/10.1007/978-3-030-13020-6_23
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8
Storygiving as a co-creation tool for luxury brands in the age of the internet: a love story by Tiffany and thousands of lovers
Autor: Wendy K. Bendoni, Mine Üçok Hughes, Ekin Pehlivan
Publikováno v: Journal of Product & Brand Management. 25:357-364
Purpose This paper aims to introduce the concept of storygiving as a co-creation tool and provides a guideline for its successful use by luxury brand managers. Design/methodology/approach A study of Tiffany and Co.’s social media-based site and its
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::9b193e84979abac1aaa881875b33ff7e
https://doi.org/10.1108/jpbm-09-2015-0970
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