Výsledky vyhledávání - "Minciotti, Silvio Augusto"

Akademický článek

Marketing Ortodoxo, Societal e Social: as diferentes relações de troca com a sociedadeOrthodox, Social and Societal Marketing: the exchange of different relations with the societyMarketing Ortodoxo, Societal y Social: las diferentes relaciones de intercambio con la sociedad

Autor: MINCIOTTI, Silvio Augusto, SILVA, Edson Coutinho da

Publikováno v: Revista Brasileira de Gestão De Negócios, Vol 7, Iss 17, Pp 15-22 (2005)

RESUMOO presente artigo tem por objetivo chamar a atenção para os conceitos do marketing ortodoxo , societal e social, como forma de esclarecer possíveis deturpações geradas a partir de seus usos indiscriminados. Para tanto, apresentamos uma abo

Externí odkaz: https://doaj.org/article/69c2632d62e843b5912d14681edcaf05

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Akademický článek

Attention and skepticism to greenwashing: analysis of influence on consumer behavior.

Autor: Pasquotto Andreoli, Taís¹ tais.andreoli@unifesp.br, Minciotti, Silvio Augusto² silvio.minciotti@uscs.edu.br

Publikováno v: Brazilian Journal of Management / Revista de Administração da UFSM. Oct-Dec2023, Vol. 16 Issue 4, p1-32. 32p.

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Akademický článek

CUSTOMER EXPERIENCE: A FRAMEWORK FOR MANAGING AND DELIVERING VALUE TO CUSTOMERS.

Autor: DA SILVA, EDSON COUTINHO¹ dr.edson.coutinho@gmail.com, MINCIOTTI, SILVIO AUGUSTO² silvio.mincotti@online.uscs.edu.br

Publikováno v: Revista Alcance. mai-ago2022, Vol. 29 Issue 2, p192-207. 16p.

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Estudios de Mercadotecnia y Artesanía: levantamiento Bibliométrico con Análisis Sistemático de la Producción Académica

Autor: Dutra, Joselito Targino de Oliveira, Minciotti , Silvio Augusto, Corcino, Kevin Ferreira

Publikováno v: Research, Society and Development; Vol. 11 No. 5; e32811528297
Research, Society and Development; Vol. 11 Núm. 5; e32811528297
Research, Society and Development; v. 11 n. 5; e32811528297
Research, Society and Development
Universidade Federal de Itajubá (UNIFEI)
instacron:UNIFEI

Despite the Craftsmanship incorporate great relevance, notable as a strong generator of employment and income, few academic studies deal with the skills of artisans as holders of businesses. Given this scenario, the present study aims to map and anal

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______3056::8e920e8ea699b8fb31604a0107acc2d8
https://rsdjournal.org/index.php/rsd/article/view/28297

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La influencia de la información previa en la elección del sitio web en los motores de búsqueda

Autor: Souza, João Vicente Rosa de, Minciotti, Silvio Augusto

Publikováno v: Research, Society and Development; Vol. 10 No. 17; e213101724635
Research, Society and Development; Vol. 10 Núm. 17; e213101724635
Research, Society and Development; v. 10 n. 17; e213101724635
Research, Society and Development
Universidade Federal de Itajubá (UNIFEI)
instacron:UNIFEI

This article discusses the importance and consequences of website positioning optimization in the results ranking in an internet search. Thus, an experiment was carried out consisting of a simulation of access to a research site together with a quest

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______3056::fb2f3380d58d76c1f5b369f4e821afd7
https://rsdjournal.org/index.php/rsd/article/view/24635

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O Perfil das produções Científicas referentes ao Relato Integrado: Um estudo bibliométrico

Autor: Reis Barbalho, Claudia, Minciotti, Silvio Augusto, Crispim, Sérgio Feliciano, de Sousa Fernandes, Francisco Dinarte

Publikováno v: REUNIR Revista de Administração Contabilidade e Sustentabilidade; v. 11 n. 1 (2021): REUNIR; 68-86
REUNIR: Revista de Administração. Contabilidade e Sustentabilidade
Universidade Federal de Campina Grande (UFCG)
instacron:UFCG

Objetivo: Mapear o perfil das produções acadêmicas referentes ao tema Relato Integrado. Método: A pesquisa é descritiva, quantitativa, realizada por meio de uma revisão sistemática da literatura, nas bases de dados científicas Proquest, Spell

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______3056::aef7925591b38497df3b8b09b5f580ba
https://reunir.revistas.ufcg.edu.br/index.php/uacc/article/view/1251

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El Marketing Público como facilitador del proceso de cambio em la Administración Pública

Autor: Silva, Renato Emanuel Gomes da, Minciotti, Silvio Augusto

Publikováno v: Research, Society and Development; Vol. 10 No. 5; e59610515597
Research, Society and Development; Vol. 10 Núm. 5; e59610515597
Research, Society and Development; v. 10 n. 5; e59610515597
Research, Society and Development
Universidade Federal de Itajubá (UNIFEI)
instacron:UNIFEI

The objective of this work is to map academic production in relation to the theme of public Marketing. Thus, a theoretical framework was developed about public Marketing. The method adopted was a bibliometric research, targeting academic publications

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______3056::908a260c9c2ff9fec3620073d7c2b7c4
https://rsdjournal.org/index.php/rsd/article/view/15597

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