Zobrazeno 1 - 10
of 21
pro vyhledávání: '"Min-gyung Kim"'
Autor:
Min Gyung Kim, Hyunjoo Yang
Publikováno v:
Asia Pacific Journal of Tourism Research. 26:1318-1330
Do the effects of a mega-event on a local economy persist even after the event has ended? Using a novel administrative big data set of buildings in the host regions, we analyze the long-term effect...
Publikováno v:
Cornell Hospitality Quarterly. 63:182-194
We conducted a randomized controlled field study to explore the effectiveness of sensory marketing on beverage consumption patterns in a real bar setting. Specifically, we examined (a) the effect of visual elements (i.e., consumption-inducing text me
Autor:
Min Gyung Kim, Anna S. Mattila
Publikováno v:
Journal of Services Marketing, 2013, Vol. 27, Issue 5, pp. 361-370.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JSM-01-2012-0008
Autor:
Min Gyung Kim
Publikováno v:
Korean Journal of Hospitality & Tourism. 29:347-363
Publikováno v:
Journal of Market Economy. 49:1-29
An important aspect of successfully treating the severely injured, or trauma patients, is accessibility to a hospital within an hour (the “golden hour”). In this study, we use novel driving time data to investigate the regional disparity in acces
Publikováno v:
Tourism Economics. 26:1108-1128
While hotel revenue managers utilize tools such as pricing, market segmentation, rate fences, and forecasting to maximize revenue, hosts in peer-to-peer (P2P) accommodations often have limited knowledge and lack the sophisticated pricing tools. Despi
Publikováno v:
Tourism Management Perspectives. 30:262-274
This study examines the extent to which three types of online media (i.e., consumer reviews, personal references, advertisements) change consumers' attitudes toward a tourism product. Using a 3 × 3 × 2 fractional factorial design, this study also t
Publikováno v:
Cornell Hospitality Quarterly. 59:275-284
New York City launched a restaurant sanitation letter grade system in 2010. We evaluate the impact of customer loyalty on restaurant revisit intentions after exposure to a sanitation grade alone, and after exposure to a sanitation grade plus narrativ
Autor:
Andy H. Lee, Min Gyung Kim
Publikováno v:
International Journal of Hospitality Management. 87:102377
While technology has significantly changed how we communicate, our knowledge of how to utilize electronic menus in restaurants is lacking. This study aims to fill this gap by investigating customer response to various multimedia presentation formats
Autor:
Min Gyung Kim, Sunghyup Sean Hyun
Publikováno v:
Journal of Travel & Tourism Marketing. 32:241-259
The purpose of this study is to examine the effects of perceived crowding on cruise ships on passengers’ perceived luxury brand value and brand identification. Based on the results of previous studies, we propose some causal relationships and test