Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Milojević Nataša D."'
Publikováno v:
Ekonomski Signali, Vol 15, Iss 2, Pp 49-69 (2020)
The paper analyzes the ethical aspects of guerrilla and ambush marketing in the time of the great crisis of the advertising industry and sponsorship agreements. Guerrilla marketing is a creative, imaginative, unexpected, unusual, aggressive, interact
Externí odkaz:
https://doaj.org/article/3298d00be29a400fbf8ee9a697e7d6cb
