Bridging the gap between B2B and B2C: Thought leadership in industrial marketing – A systematic literature review and propositions

Autor: Neuhaus, Tina, Millemann, Jan Andre, Nijssen, Ed

Publikováno v: In Industrial Marketing Management October 2022 106:99-111

BETTER LATE THAN NEVER! INVESTIGATING DETERMINANTS OF AND DIFFERENCES BETWEEN TEMPORARY AND CONTINUOUS INNOVATION REJECTIONS.

Autor: HEIDENREICH, SVEN¹ (AUTHOR), MILLEMANN, JAN A.² (AUTHOR) Jan.millemann@hs-nordhausen.de, JORDANOW, SLAWKA¹ (AUTHOR)

Publikováno v: International Journal of Innovation Management. May2022, Vol. 26 Issue 4, p1-43. 43p.

Factors affecting customer satisfaction in the customer journey in B2B and B2C e-commerce environment

Autor: Gevers, Noortje, Millemann, Jan A., Schnellbaecher, Benedikt

Publikováno v: International Journal of Technology Marketing; 2024, Vol. 18 Issue: 3 p241-268, 28p

Product Innovativeness: Systematic Literature Review and Proposal of a Multidimensional Construct

Autor: Mayr, Viktoria, Millemann, Jan A.

Publikováno v: EMAC Regional Conference 2021

Understanding the mechanisms behind the adoption of innovation has been of interest for marketing scholars for decades. Surprisingly, however, one of the most crucial elements in studying this phenomenon continues to be used heterogeneously in its co

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=narcis______::0c5f175f65554049955e88265fe2e744
https://research.tue.nl/nl/publications/08cfda5a-1e08-429f-91ba-c7e3592496b6

Winning the Gamble of Successfully Launching Brilliant New Products

Autor: Millemann, Jan A., van Everdingen, Y.M.

Publikováno v: MOA Topic of the Year 2020: Brilliant New Products: Consumer Match or Mismatch?, 25-36
STARTPAGE=25;ENDPAGE=36;TITLE=MOA Topic of the Year 2020

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=narcis______::2576d47300098971e7c363f590fc9303
https://research.tue.nl/nl/publications/e074342d-cbc1-41d4-a70c-36200c637379