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pro vyhledávání: '"Mike Weissbuch"'
Publikováno v:
Journal of Consumer Marketing. 24:151-159
PurposeThis study aims to investigate teenagers'perceptions about buzz marketing and the issue of disclosure.Design/methodology/approachA structured focus group methodology was used in the study.FindingsThe paper finds that teenagers like being buzz
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f87c702b393f1fc7ed6a1d144f454b89
https://doi.org/10.1108/07363760710746157
https://doi.org/10.1108/07363760710746157
