Zobrazeno 1 - 10
of 65
pro vyhledávání: '"Mike Schmierbach"'
Autor:
Mike Schmierbach, Julie Andsager, Stephen Banning, Myojung Chung, Ben Lyons, Douglas M. McLeod, Patrick C. Meirick, Zhongdang Pan, Hernando Rojas, Ye Sun
Publikováno v:
Mass Communication and Society. 26:359-383
Autor:
Mike Schmierbach, Maxwell McCombs, Sebastián Valenzuela, James W. Dearing, Lei Guo, Shanto Iyengar, Spiro Kiousis, Gerald M. Kosicki, Sharon Meraz, Dietram A. Scheufele, Elizabeth Stoycheff, Chris Vargo, David H. Weaver, Lars Willnat
Publikováno v:
Mass Communication and Society. 25:500-527
Autor:
Alyssa Appelman, Mike Schmierbach
Publikováno v:
Journalism Practice. :1-20
Autor:
Brett Sherrick, Ryan R Tan, Seung Woo Chae, Kenneth Allen Rosenberg, Mike Schmierbach, John A. Velez
Publikováno v:
Human Communication Research. 47:364-386
Cooperative game play has been associated with a growing list of prosocial benefits. However, less research has examined its constituent parts to determine their contribution to subsequent positive outcomes. The current study examined partners’ com
Publikováno v:
American Behavioral Scientist. :000276422311743
Social media play an important role in political communication, leading to growing concerns about the credibility of shared information. Attempts to slow the spread of misinformation by platforms such as Facebook and Twitter include adding fact-check
Publikováno v:
Mass Communication and Society. 23:682-704
With most Internet users now getting news from social media, there is growing concern about how to verify the content that appears on these platforms. Two experiments tested the effects of fact-che...
Publikováno v:
Journal of Promotion Management. 26:322-349
Targeted advertising promises to increase relevance to consumers, but risks backfiring if it seems overly intrusive. In the present study, we examined whether personalizing online advertise...
Publikováno v:
Computers in Human Behavior. 101:42-50
This study examined the effects of follower number and comment tone on judgements about potential opinion leaders and their pages on Weibo, a Chinese social media site. Two experiments differentiated different types of negative comments, uncivil, cri
Autor:
Michael P. Boyle, Mike Schmierbach
Publikováno v:
International Journal of Public Opinion Research. 32:510-529
Explanations for the third-person phenomenon generally hinge on either self-favoring biases or cognitive mechanisms. While controlling for common perceptual factors, we demonstrate an additional cognitive component: exemplar availability, using a 2-s
Autor:
Mike Schmierbach
Publikováno v:
Mass Communication and Society. 24:159-161
With this essay, Mass Communication and Society marks a new editorial era. However, there is no sharp break in either the content or the goals of the journal, and indeed this issue and the previous...