Zobrazeno 1 - 1
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pro vyhledávání: '"Mike Maleski"'
Publikováno v:
Sport Management Review. 15:518-537
This case addresses the relationship between sport and digital spaces by introducing students to strategic marketing processes related to developing a team-managed fan website. The case was created...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5db8084e57ccb0a0e65dda8cb315020b
https://doi.org/10.1016/j.smr.2012.03.004
https://doi.org/10.1016/j.smr.2012.03.004
