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Autor:
Mike Grigsby
Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor cus
Akademický článek
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Autor:
Mike Grigsby
Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you step-by-step through these areas and more. Marketing An
Autor:
Mike Grigsby
Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The second edition of Marketing Analytics enables marketers and business analysts to leverage pred
Autor:
Mike Grigsby
Who is most likely to buy and what is the best way to target them? Marketing Analytics enables marketers and business analysts to answer these questions by leveraging proven methodologies to measure and improve upon the effectiveness of marketing pro
Autor:
St-Onge, Jonathan1 (AUTHOR) jonathanstonge7@gmail.com, Renaud-Desjardins, Louis2 (AUTHOR), Mongeau, Pierre1 (AUTHOR), Saint-Charles, Johanne1 (AUTHOR)
Publikováno v:
Scientific Reports. 2/3/2022, Vol. 12 Issue 1, p1-11. 11p.
Publikováno v:
Complexity; 2/21/2022, p1-18, 18p