Zobrazeno 1 - 10
of 30
pro vyhledávání: '"Mike Chen-ho Chao"'
Publikováno v:
Journal of Business Research. 132:787-799
Consumers often spend a considerable amount of time and resources on clothing, with the hope of influencing how others perceive them. Little is known, though, about how the clothes one wears might influence him/her to behave differently. This researc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::aef4ddf6e0f07331bad97adb85ecae78
https://doi.org/10.1016/j.jbusres.2020.10.063
https://doi.org/10.1016/j.jbusres.2020.10.063
Publikováno v:
European Journal of Marketing. 53:989-1014
Purpose Country-of-origin (COO) effects on product evaluations have been widely applied in international marketing, albeit with mixed results. One stream of research values its importance in decision-making, whereas another stream posits that COO has
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3f392876e4dd7ee925174b4541fbaa20
https://doi.org/10.1108/ejm-04-2017-0300
https://doi.org/10.1108/ejm-04-2017-0300
Publikováno v:
Cross Cultural & Strategic Management. 25:70-95
Purpose Scholarly research provides few insights into how integrating the western values of individualism and low power distance with the eastern values of collectivism and high power distance may influence cross-cultural conflict management. Followi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e6136f66859099cd29b459e369e2ce7f
https://doi.org/10.1108/ccsm-10-2016-0187
https://doi.org/10.1108/ccsm-10-2016-0187
Publikováno v:
Journal of Business Research. 76:209-218
This research examines whether spatial differences in presentation of comparative price promotions (vertical vs. horizontal) affect consumers' assessment of price discounts. Results show that when comparative price promotions are presented horizontal
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7bf861f2ce5d429b0da8a9385828119a
https://doi.org/10.1016/j.jbusres.2017.01.003
https://doi.org/10.1016/j.jbusres.2017.01.003
Autor:
Bela Florenthal, Mike Chen-ho Chao
Publikováno v:
International Journal of Online Marketing. 6:54-72
Micro-blogging platforms have been used increasingly by multinational companies as a marketing tool. Global corporations utilize platforms such as Twitter and Weio, leading micro-blogging sites, and promote their brand equity and increase engagement
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9121646fe727b26aa192b5fbb6cfd246
https://doi.org/10.4018/ijom.2016100104
https://doi.org/10.4018/ijom.2016100104
Publikováno v:
Thunderbird International Business Review. 59:281-295
As latecomers to global business competition, emerging-market multinational companies (EMNCs) utilize cross-border mergers and acquisitions (M&As) to quickly acquire strategic assets, resulting in an improved competitive position. Advanced markets wi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b6a25330e26dd45da2198f741a54e2d9
https://doi.org/10.1002/tie.21839
https://doi.org/10.1002/tie.21839
Publikováno v:
Nankai Business Review International. 7:258-279
Purpose Motivated by the heated discussion with regard to the Chinese milk powder incident, this paper aims to explore the determinants of Chinese managers’ moral judgment. Are Chinese professional managers’ moral judgments on an ethical dilemma
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a0e6e188537f84f6e322400171e2a311
https://doi.org/10.1108/nbri-12-2015-0032
https://doi.org/10.1108/nbri-12-2015-0032
Publikováno v:
BASE-Bielefeld Academic Search Engine
The current study contributes to the institution-based view of internationalization that is contingent upon the home country development. We examine the differential effects of formal and informal institutions on emerging market multinational corpora
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4f002a107338e9a93998739e4f902d99
https://doi.org/10.1016/j.jwb.2016.03.001
https://doi.org/10.1016/j.jwb.2016.03.001
Publikováno v:
Journal of Consumer Psychology. 26:40-52
Although lower dialectical thinking has been associated with greater extremity in consumer responses to univalent information, we demonstrate that low, as compared to high, dialectical thinkers express more moderate attitudes when they result from pr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2dc8a5474c0902fac77d2bcf963a178c
https://doi.org/10.1016/j.jcps.2015.03.001
https://doi.org/10.1016/j.jcps.2015.03.001
Publikováno v:
Marketing at the Confluence between Entertainment and Analytics ISBN: 9783319473307
Knowledge is a firm’s most valuable and fundamental resource (Grant 1996; Wiklund and Shepherd 2003; Vargo and Lusch 2004). However, little attention has been given to its strategic antecedents. In the marketing domain, we are specifically concerne
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dd336f128fbd16bfe01a450ba6227b9e
https://doi.org/10.1007/978-3-319-47331-4_134
https://doi.org/10.1007/978-3-319-47331-4_134
