Zobrazeno 1 - 10
of 76
pro vyhledávání: '"Mikael Andéhn"'
Publikováno v:
Journal of Marketing Management. 38:1756-1776
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::95309b1faeb99be78d17df72b16325e2
https://doi.org/10.1080/0267257x.2022.2142272
https://doi.org/10.1080/0267257x.2022.2142272
Publikováno v:
Journal of Travel Research. 60:1282-1300
Agritourism is emerging as a common solution to sustain agriculture-based communities bereft of economic viability. Drawing from the intersecting literature of product country-of-origin and destination branding, we use a case study to show how agrito
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::eb1ce6370648543ab2ee7adf9e3c65b2
https://doi.org/10.1177/0047287520940796
https://doi.org/10.1177/0047287520940796
Publikováno v:
Marketing Countries, Places, and Place-associated Brands ISBN: 9781839107375
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::04e001141b02a111e3df1aa45108495e
https://doi.org/10.4337/9781839107375.00020
https://doi.org/10.4337/9781839107375.00020
Publikováno v:
Marketing Theory. 20:321-342
In the period that has become known as late capitalism, processes of commercialization are continuously taking on new forms. These tendencies enact an influence on how people understand themselves, the social relations they engage in, and the world a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::544ebbe37f88d76a27f121feaaf0c34b
https://doi.org/10.1177/1470593119887497
https://doi.org/10.1177/1470593119887497
Publikováno v:
Journal of Advertising Research. 60:290-304
This study underscores the importance of considering a medium9s broader effects. Research demonstrates that a medium9s perceived eco-harmful impact affects communication effectiveness because a medium itself can act as a constituent of the message. T
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e1c450d7b3ef5345cba3d0f8148da96c
https://doi.org/10.2501/jar-2019-014
https://doi.org/10.2501/jar-2019-014
Adaptations of Deleuze’s and Guattari’s philosophizing on the immanent forces of the unconscious have risen to challenge joyous, affirmative readings of their work by bringing the dark and destructive aspects of desire into focus. We find an inna
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::bfbc8db46b4dacce23823a95a34087c3
http://hdl.handle.net/10138/325694
http://hdl.handle.net/10138/325694
Publikováno v:
Journal of Product & Brand Management. 27:884-896
Purpose The country-of-origin effect (COO) has, as a research domain, suffered from several theoretical and methodological problems and tendencies including an incomplete conceptualization of its constituent components. The purpose of this study is t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e1242e19cec65d3610d6dbe2364c3f21
https://doi.org/10.1108/jpbm-11-2017-1666
https://doi.org/10.1108/jpbm-11-2017-1666
Autor:
Mikael Andéhn, Joel Hietanen
Publikováno v:
Journal of Marketing Management. 34:539-556
In the light of the recent proliferation of interest in videographic methods in marketing and consumer research, we wish to make a call for thinking critically about the medium. In this article, we challenge traditional means of semiotic analysis and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::07d61941cc88630a123633fd083d2f24
https://doi.org/10.1080/0267257x.2017.1402807
https://doi.org/10.1080/0267257x.2017.1402807
Publikováno v:
Marketing Theory. 18:101-119
Few recent topics in marketing have met such immediate popularity and critique as Vargo and Lusch’s service-dominant logic (SDL). While many have criticized SDL scholarship for a lack of cultural sophistication, coherence, and relevance, it has nev
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a1262c80f27f67bbc549e564527bedef
https://doi.org/10.1177/1470593117692023
https://doi.org/10.1177/1470593117692023
Autor:
Mikael Andéhn
Publikováno v:
The Nordic Wave in Place Branding ISBN: 9781788974325
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::438dfce7cbffc42934ca212e5425e812
https://doi.org/10.4337/9781788974325.00027
https://doi.org/10.4337/9781788974325.00027