Zobrazeno 1 - 10
of 77
pro vyhledávání: '"Mika Skippari"'
Autor:
Markus Mannonen, Mika Skippari
Publikováno v:
Social Media for Progressive Public Relations ISBN: 9781003177791
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2709efcc139f17e5839ed66445362757
https://doi.org/10.4324/9781003177791-18
https://doi.org/10.4324/9781003177791-18
Publikováno v:
Contemporary Issues in Digital Marketing ISBN: 9781003093909
Contemporary Issues in Digital Marketing
Contemporary Issues in Digital Marketing
This chapter examines how digitalisation has altered the way consumers experience the social interaction and service environment while shopping in retail stores. In this, we draw on the concept of servicescape, which comprises both tangible and intan
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::bb5878d7c7e6c1e538a2f363598d143f
http://urn.fi/URN:NBN:fi:jyu-202212195711
http://urn.fi/URN:NBN:fi:jyu-202212195711
Publikováno v:
Contemporary Issues in Digital Marketing ISBN: 9781003093909
This chapter explores the role of retailers’ ethics in consumer behaviour and channel selection. It is largely acknowledged that many ethical issues in online retailing differ from those of traditional brick-and-mortar retailing. However, there is
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d4ff0955db32b648c74979f61eb216eb
https://doi.org/10.4324/9781003093909-15
https://doi.org/10.4324/9781003093909-15
Publikováno v:
The International Review of Retail, Distribution and Consumer Research. 27:485-501
This paper examines the drivers of local grocery retail patronage. Drawing on institutional and social network theory literature, we develop a framework to investigate how consumers’ personal values and engagement with local communities affect thei
Publikováno v:
INDUSTRIAL MARKETING MANAGEMENT. 62:108-117
This research investigates the cognitive barriers to the generation of collaborative innovations among supply chain members. The results of our case study show how different perceptions of relationships between supply chain members can hinder the gen
Publikováno v:
Business History. 57:970-987
This article presents a systematic review of the existing literature on business longevity by conducting a bibliometric analysis of 142 papers published in the leading business history and management journals during the last three decades. The result
Publikováno v:
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? ISBN: 9783319266466
The question of why customers patronize small stores is important to academics and practitioners alike, but the perspective of rural and local retail patronage is understudied and underdeveloped (Pan and Zinkhan 2006; Brown and Dant 2006; Runyan and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::65c619fb84d884e2d95ae43d0f20d10f
https://doi.org/10.1007/978-3-319-26647-3_203
https://doi.org/10.1007/978-3-319-26647-3_203
Autor:
Kalle Pajunen, Mika Skippari
Publikováno v:
Business & Society. 49:619-651
Increased interaction among multinational enterprises (MNEs), host governments, and nongovernmental organizations (NGOs) has made the implementation of foreign direct investments (FDIs) more complex and potentially more prone to conflict. In this art
Autor:
Arnold Wilts, Mika Skippari
Publikováno v:
Business and Society, 46(2), 129-135. SAGE Publications Ltd
Wilts, A S & Skippari, M 2007, ' Business-government interactions in a globalizing economy: Introduction to the special issue ', Business and Society, vol. 46, no. 2, pp. 129-135 . https://doi.org/10.1177/0007650307301385
Wilts, A S & Skippari, M 2007, ' Business-government interactions in a globalizing economy: Introduction to the special issue ', Business and Society, vol. 46, no. 2, pp. 129-135 . https://doi.org/10.1177/0007650307301385
Autor:
Mika Skippari
Publikováno v:
International Studies of Management & Organization. 35:82-110
This study contributes to the existing literature on corporate political activity (CPA) by providing insights into how the content of political strategies evolves over time in a multidivisional firm. The focus of this study is on examining how corpor