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Publikováno v:
INDUSTRIAL MARKETING MANAGEMENT. 55:156-168
The concept of buyer attractiveness has received increasing scholarly attention in the recent business marketing literature, yet empirical studies of the dynamics between buyer and supplier attractiveness and their implications for relationship devel
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6ab54fc2b31c6bbfa24d64aadddf13df
http://juuli.fi/Record/0274819016
http://juuli.fi/Record/0274819016
