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pro vyhledávání: '"Mihok, Radovan"'
Autor:
Mihok, Radovan
The thesis introduces contextual advertising on internet using Google AdWords. The paper describes individual steps of an ad campaign (product choosing, ad types, keywords), its management and success evaluation (calculation of ROI and modified ROI).
Externí odkaz:
http://www.nusl.cz/ntk/nusl-77157
