Zobrazeno 1 - 10
of 66
pro vyhledávání: '"Mihalis Kavaratzis"'
Publikováno v:
Tourism and Hospitality, Vol 3, Iss 1, Pp 15-30 (2021)
Co-creation in place branding is used as an umbrella term for the complex brand meaning emerging through stakeholders’ participation in place activities, their contribution, collaborations and interchange of ideas and resources. Co-creation is ofte
Externí odkaz:
https://doaj.org/article/772d841a9cf2487dbef0f670cf8adb1b
Publikováno v:
Communication & Society (Formerly Comunicación y Sociedad), Vol 31, Iss 4, Pp 1-6 (2018)
Externí odkaz:
https://doaj.org/article/f201b108537e4483b87fd1b85fc149ed
Autor:
Mihalis Kavaratzis
Publikováno v:
European Spatial Research and Policy, Vol 16, Iss 1, Pp 41-58 (2009)
It is evident in contemporary urban studies that the interest in city marketing both as a practice within urban centre management and as an academic sub-discipline has accelerated. There remain, however, several issues that need clarification before
Externí odkaz:
https://doaj.org/article/dfcd684e9f1a4a9fafd9709551e5c31a
Publikováno v:
International Journal of Culture, Tourism and Hospitality Research, 2016, Vol. 10, Issue 1, pp. 70-80.
Autor:
Mihalis Kavaratzis
Publikováno v:
Journal of Place Management and Development, 2015, Vol. 8, Issue 3, pp. 266-270.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JPMD-10-2015-0049
Publikováno v:
Anatolia. 33:439-450
This study explores the importance of memorable tourist experience for the formation of positive image traits and behaviours for a country image in a tourism context, recognizing the central role p...
Autor:
Mihalis Kavaratzis
Publikováno v:
The Routledge Companion to Corporate Branding ISBN: 9781003035749
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b341feb4e46e98f624fc604c9c4a71e2
https://doi.org/10.4324/9781003035749-29
https://doi.org/10.4324/9781003035749-29
Publikováno v:
Journal of Place Management and Development, 2012, Vol. 5, Issue 1, pp. 70-80.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/17538331211209059
Publikováno v:
Journal of Place Management and Development, 2012, Vol. 5, Issue 1, pp. 56-69.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/17538331211209040