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pro vyhledávání: '"Mihalíčková, Veronika"'
Autor:
Mihalíčková, Veronika
This thesis is dedicated to the retro style, namely the Czech retro brands and what is their influence on the consumer behavior of juveniles. The theoretical part defines brand and especially the key term retro marketing. Next part focuses on the ren
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::21b478efa8c1296016dd29f1a12d9ea9
http://www.nusl.cz/ntk/nusl-196052
http://www.nusl.cz/ntk/nusl-196052
