Zobrazeno 1 - 10
of 22
pro vyhledávání: '"Mihai-Ioan Roșca"'
Publikováno v:
Journal of Emerging Trends in Marketing and Management, Vol I, Iss 1, Pp 71-90 (2022)
The country image has an important role in present period of globalization. However, image modeling, as a holistic concept based on various marketing communications techniques, has been tangentially analyzed over time. This study aims to explore the
Externí odkaz:
https://doaj.org/article/284fc766b6b04893b470dd8a5625b82c
Publikováno v:
Journal of Emerging Trends in Marketing and Management, Vol I, Iss 1, Pp 58-67 (2021)
The current reality of social distancing and isolation brings big cities in front of a new reality. The investigated purpose of the article is to identify recent opportunities and challenges of cities. As well as understanding the efficiency and effe
Externí odkaz:
https://doaj.org/article/22c18352a6594d1291b934e39616417e
Publikováno v:
Journal of Emerging Trends in Marketing and Management, Vol I, Iss 1, Pp 22-30 (2021)
Climate change is one of the greatest threats to the environment and life on Earth. Extreme weather and climate events, such as wildlife fires, heatwaves or flooding are becoming increasingly common both in Europe and the rest of the world. Therefore
Externí odkaz:
https://doaj.org/article/1bf58f16c6074e588b52466d2205414f
Autor:
Mihai-Ioan Roșca, Angela Madan
Publikováno v:
Journal of Emerging Trends in Marketing and Management, Vol I, Iss 1, Pp 132-138 (2020)
Marketing is an art, used in everyday life, by producers, most of the time, to influence final consumer behavior. Advertising, as a marketing tool, is not linked, only to development of media, but currently is one of the main types of public communic
Externí odkaz:
https://doaj.org/article/7267941f540e46e7b39537ef335d6f87
Publikováno v:
Journal of Emerging Trends in Marketing and Management, Vol I, Iss 1, Pp 280-288 (2020)
Consumers' concerns in the direction of maintaining personal health and environmental protection, together with the revaluation of these trends by worldwide organizations, have led to the intensification of entrepreneurial initiatives in Romania in t
Externí odkaz:
https://doaj.org/article/d6bff30e1fca4c738c368c6fda4e6a04
Autor:
Mihai-Ioan ROȘCA, Angela MADAN
Publikováno v:
Studia Universitatis Babeş-Bolyai Negotia, Vol 66, Iss 4 (2021)
Persuasion sparks interest among the general public and marketers. Persuasive strategies activate discourses on responsible and sustainable business. This is an interesting phenomenon that needs to be studied, explained, and understood in order to de
Externí odkaz:
https://doaj.org/article/9718687151f74187942ef17aa3b283d4
Autor:
Alina Filip, Raluca Caplescu, Daniela Ioniță, Mihai Ioan Roșca, Andrei Cânda, Laura Daniela Roșca, Alin Stancu
Publikováno v:
Sustainability
Volume 12
Issue 17
Sustainability, Vol 12, Iss 7007, p 7007 (2020)
Volume 12
Issue 17
Sustainability, Vol 12, Iss 7007, p 7007 (2020)
Value proposition can be an important source of competitive advantage for small and medium sized enterprises (SMEs). Unlike large companies which follow a rational and sequential process, developing a value proposition in an SME is instead a trial an
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::82d086169e82c859bc0b6d3180fe0f14
Publikováno v:
Romanian Economic Journal. 15(46bis):97-110
In Romania, small and medium-sized enterprises manifest a certain interest in marketing activities, resulted in the existence of a specific marketing structure in half of them, as attests a survey done on a sample of 140 organizations. This research,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::5b8cc368dc736f19c3dc697665c7a97c
http://www.rejournal.eu/sites/rejournal.versatech.ro/files/articole/2012-11-30/1962/popescu.pdf
http://www.rejournal.eu/sites/rejournal.versatech.ro/files/articole/2012-11-30/1962/popescu.pdf
Purpose In recent years, the online environment and the Internet, as a communication platform, have acquired an important role regarding the companies’ activity of communicating their social responsibility. The purpose of this study resides in draw
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e7b082ee37c7f2f0c8982ff888e13085
https://doi.org/10.1108/s2043-052320150000007006
https://doi.org/10.1108/s2043-052320150000007006
Autor:
ROŞCA, MIHAI-IOAN1 mihai.rosca@mk.ase.ro, MADAN, ANGELA1 angela.madan@mk.ase.ro
Publikováno v:
Studia Universitatis Babes-Bolyai, Negotia. Dec2021, Vol. 66 Issue 4, p69-84. 16p.