Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Mihai Răzvan Constantin BARBU"'
Publikováno v:
Management & Marketing, Vol VIII, Iss 1s, Pp 31-38 (2010)
In this paper we analyzed the branding in small business. Using a desk research on Internet and the press we have identified the practices small businesses use to enhance their brand and the brand dynamics in small business. Our main contribution is
Externí odkaz:
https://doaj.org/article/988d3f483db14396a3fa36e02c0a25cf
