Zobrazeno 1 - 10
of 11
pro vyhledávání: '"Mihai Cristian ORZAN"'
Publikováno v:
Revista de Management Comparat International, Vol 24, Iss 5, Pp 736-744 (2023)
The COVID-19 pandemic has been an unprecedented challenge for the whole world, including the business environment. In the context of imposed restrictions and changes in consumer behavior, companies have had to re-evaluate their promotion strategies a
Externí odkaz:
https://doaj.org/article/bf09e9a5dd3c42f99ab2205724cbbc89
Publikováno v:
Journal of Emerging Trends in Marketing and Management, Vol I, Iss 1, Pp 91-99 (2022)
Augmented reality (AR) is fast becoming one of the staples of modern communication, and the tourism industry is potentially one of the most important beneficiaries of this new type of information technology. Its intrinsic characteristics make it very
Externí odkaz:
https://doaj.org/article/2ace8daee3594c5ca8adc54d9cbef765
Publikováno v:
Journal of Emerging Trends in Marketing and Management, Vol I, Iss 1, Pp 151-159 (2022)
Social networking websites have constituted the backbone of online marketing campaigns for the last decade. The advertising budgets migrated to online tools steadily since the end of the last century, and for the past decade they became the preferred
Externí odkaz:
https://doaj.org/article/b8c59706303c4d88b402babaf310f0e4
Autor:
Elena Goga, Mihai Cristian Orzan, Elena Florentina Grejdan, Iasmina Iulia Gradinescu, Andreea Radulian, Anca Olguta Orzan
Publikováno v:
INTED2022 Proceedings.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::822e08d221a01ab02f553774c6f3685b
https://doi.org/10.21125/inted.2022.2685
https://doi.org/10.21125/inted.2022.2685
Autor:
Elena Goga, Elena Florentina Grejdan, Anca Olguta Orzan, Mihai-Cristian Orzan, Iasmina-Iulia Gradinescu
Publikováno v:
ICERI2021 Proceedings.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a43d44236e55367c17402af3d0362cd8
https://doi.org/10.21125/iceri.2021.2295
https://doi.org/10.21125/iceri.2021.2295
Publikováno v:
New Trends and Issues Proceedings on Humanities and Social Sciences. 5:89-95
The marketing mix is the first step in establishing a lasting relationship between the company’s offer and the final consumer. From the product to the price meeting the needs and allows the consumer to buy, the placement and the promotion have
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9cafdba960a1466e4950b01964092101
https://doi.org/10.18844/prosoc.v5i2.3658
https://doi.org/10.18844/prosoc.v5i2.3658
Publikováno v:
Journal of Emerging Trends in Marketing and Management, Vol I, Iss 3, Pp 56-63 (2024)
Social Media has become integral to our daily lives in a hyper-connected world where the digital environment becomes an important part of the consumer's life. With the proliferation of new brands in the market, it has become essential for businesses
Externí odkaz:
https://doaj.org/article/65da406ca8734b078b59ff9b84c0d75f
Autor:
Florina Botezatu, Ștefan-Claudiu Căescu, Mihai-Cristian Orzan, Daniela Marinica, Alkadour Abdullah
Publikováno v:
Journal of Emerging Trends in Marketing and Management, Vol I, Iss 1, Pp 113-119 (2022)
In the simplest approach, the concept of MarTech is at the crossroads of marketing and technology and refers to all the technologies that an organization can use to conduct its marketing activities, generating a significant impact on its marketing pl
Externí odkaz:
https://doaj.org/article/fe09a45dddd844a7948ca5adf16981c0
Publikováno v:
Journal of Emerging Trends in Marketing and Management, Vol I, Iss 1, Pp 318-326 (2019)
Nowadays, every human individual interacts with video-commercials on digital devices such as TV, laptop, smartphones. The persona that watches the video-commercials may be or not able to react and perceive the subconscious emotions that are send once
Externí odkaz:
https://doaj.org/article/1c479da2c57d404eb81d960a178f61ec
Autor:
Mihai-Cristian Orzan, Iulia Adina Zara
Publikováno v:
Journal of Emerging Trends in Marketing and Management, Vol I, Iss 1, Pp 344-349 (2019)
The Internet of things is a dynamic network of devices that communicate with each other and provide important data for any business. This communication is established through sensors embedded in devices and objects, which can be anything from your wa
Externí odkaz:
https://doaj.org/article/8042e0f4429d433cbdf19d32cd75e022