Breaking the barriers of animosity: innovation in business models as a positioning strategy

Autor: Jose Andres Areiza-Padilla, Mihaela Simona Moise, Mario Andres Manzi Puertas

Publikováno v: Heliyon, Vol 7, Iss 7, Pp e07545- (2021)

Consumer animosity is often studied in the large economies of the world, in order to explain the negative feelings generated by an individual towards another country and its products, due to various political, economic and social conflicts. This stud

Externí odkaz: https://doaj.org/article/d9fb14f1636d40e28363f0afa40530f8

Efeitos das práticas verdes na lealdade: proposta de um modelo para o segmento hoteleiro colombiano

Autor: Mihaela Simona Moise, María Eugenia Ruiz-Molina, Irene Gil-Saura

Publikováno v: Estudios Gerenciales, Vol 37, Iss 160, Pp 425-438 (2021)
Moise, M. S., Gil-Saura, I., & Ruiz-Molina, M. E. (2021). Efectos de las prácticas verdes en la lealtad: propuesta de un modelo para el entorno hotelero colombiano. Estudios Gerenciales, 37(160), 425-438.
Estudios Gerenciales, Volume: 37, Issue: 160, Pages: 425-438, Published: 23 JUN 2021
Repositorio ICESI
Universidad ICESI
instacron:Universidad ICESI

Resumen El propósito de este estudio fue analizar la incidencia de las prácticas verdes como impulsoras para generar confianza, satisfacción y lealtad en los huéspedes. Para ello, a partir de una muestra de 302 huéspedes de hoteles en Bogotá, C

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b5f628e15dcee2204b0b4712c2a9d1ab
https://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/4072

Influence of environmental practices on brand equity, satisfaction and word of mouth

Autor: María Eugenia Ruiz Molina, Maja Šerić, Mihaela Simona Moise, Irene Gil-Saura

Publikováno v: Journal of Brand Management. 26:646-657

In developed countries, a growing number of consumers have been looking for environmentally sustainable products and services. As a response to this demand, hotel managers are increasingly striving to implement sustainable practices to meet the needs

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::294da1acb1de2f493b00a60e8953049b
https://doi.org/10.1057/s41262-019-00160-y

VIRTUAL MOBILITY: SHARING HIGHER EDUCATION KNOWLEDGE INTERNATIONALLY

Autor: Mihaela-Simona Moise, Irene Gil-Saura, Antonio Marín-García, María-Eugenia Ruiz-Molina

Publikováno v: INTED Proceedings.

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::07ffba1290dfcbfc87a18cb9e518182a
https://doi.org/10.21125/inted.2020.1148

Effects of green practices on guest satisfaction and loyalty

Autor: Mihaela-Simona Moise, Irene Gil-Saura, María-Eugenia Ruiz-Molina

Publikováno v: European Journal of Tourism Research. 20:92-104

Due to the growing awareness of consumers about the seriousness of environmental problems and the importance of environmental protection, more and more hotel companies have been developing green practices to respond to this environmental concern of c

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::4e51957496f8d55a1f15310954859bc4
https://doi.org/10.54055/ejtr.v20i.342