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pro vyhledávání: '"Miguel Llorens-Marin"'
Publikováno v:
Journal of Theoretical and Applied Electronic Commerce Research, Vol 18, Iss 4, Pp 2238-2256 (2023)
This research tests the relationship between aspects of customer influenceability at the time of booking a hotel with the propensity to write a review in electronic word-of-mouth communication. A valid sample of 739 online questionnaires was obtained
Externí odkaz:
https://doaj.org/article/dd59374243314d3fac22f2b5bd98b4f0
