Zobrazeno 1 - 8
of 8
pro vyhledávání: '"Miguel Cervantes-Blanco"'
Autor:
Aroa Costa-Feito, Ana M. González-Fernández, Carmen Rodríguez-Santos, Miguel Cervantes-Blanco
Publikováno v:
Humanities & Social Sciences Communications, Vol 10, Iss 1, Pp 1-13 (2023)
Abstract Since its inception, the field of consumer neuroscience and neuromarketing has undergone significant development. The principal objective of this work is to identify current research and to define emerging topics in both consumer neuroscienc
Externí odkaz:
https://doaj.org/article/c54a4de8f98c40078a18779dc042f921
Publikováno v:
Quality & Quantity. 47:881-895
The current study aims to take an in-depth look at the perceived image of an inland cultural tourism destination. This destination has traditionally had a weak image, making it important to study the components of this image and the factors influenci
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::505c37323c541ec56fb9489378c65a61
https://doi.org/10.1007/s11135-011-9571-5
https://doi.org/10.1007/s11135-011-9571-5
Publikováno v:
Quality & Quantity. 47:1105-1123
The aim of this paper is to analyse the construct involvement. Specifically, the present work extends the sphere of study of the construct involvement at brand level, applying it to Denominations of Origin (D.O.s). Hence, after an overview of the con
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dbde9bc38eca0c0b5d1442376880f37c
https://doi.org/10.1007/s11135-011-9588-9
https://doi.org/10.1007/s11135-011-9588-9
Publikováno v:
aDResearch ESIC International Journal of Communication Research. :50-63
espanolEste trabajo analiza el uso de Internet como canal de comunicacion y distribucion entre SEMs en el sector agroalimentario. La investigacion se centra en la incorporacion de este canal de marketing por empresas de una region espanola, que comer
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0250693da3c4f4405ead0a76e6d15627
https://doi.org/10.7263/adresic-003-05
https://doi.org/10.7263/adresic-003-05
Publikováno v:
Journal of Brand Management. 13:300-312
The appellation of origin, which indicates an agro-food product's region of origin, is growing in importance, both as a guarantee of the quality of the product and as a brand associated with a set of differentiating attributes. In this context, the p
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::745d3ebcdb9d51ba2884b094d8471f5a
https://doi.org/10.1057/palgrave.bm.2540273
https://doi.org/10.1057/palgrave.bm.2540273
Cities are acquiring a key geopolitical importance in the shaping of world-wide flows and exchanges, playing a key part in modern socio-economic relations within the framework of the world order termed globalization. Urban areas are the nodes where n
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::186a5b54a4f30e7462d9a79f70475136
https://doi.org/10.4018/978-1-60566-134-6.ch001
https://doi.org/10.4018/978-1-60566-134-6.ch001
The study of tourist demand can be undertaken from different perspectives, according to the factors influencing tourist travel. There are various classifications of these factors; broadly speaking, those of an economic nature on the one hand, promoti
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::58c91d7c2d779f8e2bf9edecd9c37059
https://doi.org/10.1016/b978-0-08-045040-7.50017-0
https://doi.org/10.1016/b978-0-08-045040-7.50017-0
Publikováno v:
Pecunia: Revista de la Facultad de Ciencias Económicas y Empresariales, Vol 0, Iss Monogr, Pp 123-149 (2010)
En esta investigación se analiza el marketing de ciudades en el marco de las marcas territoriales o place branding. Se estudia el concepto de la identidad como referencia de partida a partir del cual desarrollar una estrategia de comercialización u
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::717a386eb4956a2e3023ad8c4d8bdd6a
https://doi.org/10.18002/pec.v0imonogr.767
https://doi.org/10.18002/pec.v0imonogr.767