Zobrazeno 1 - 9
of 9
pro vyhledávání: '"Miguel A. Ruz-Mendoza"'
Publikováno v:
Administrative Sciences, Vol 14, Iss 3, p 44 (2024)
Society in general, and markets in particular, are increasingly sensitive to principles linked to corporate social responsibility (CSR) and sustainability. The literature is prolific in this vein—providing a broad range of research covering the ter
Externí odkaz:
https://doaj.org/article/1d28a20ab6c343feb00a308489fb0cfb
Publikováno v:
Journal of Business & Industrial Marketing. 37:2260-2277
Purpose The purpose of this study is to examine how and to what extent customer-provider service touchpoints impact business customer perceptions and outcomes in the context of long-term business-to-business (B2B) service relationships. To this end,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1d1f3cbc9319bdebd085c700c49afc10
https://doi.org/10.1108/jbim-02-2021-0100
https://doi.org/10.1108/jbim-02-2021-0100
Publikováno v:
Journal of Business Research. 133:341-353
This study examines preferential treatment and its effect on customer gratitude and customer outcomes in the B2B context. Drawing on social exchange theory, the paper investigates to what extent different categories of firm-initiated interactions (st
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c6b78563506d96045e1ee48f8e94a82b
https://doi.org/10.1016/j.jbusres.2021.05.006
https://doi.org/10.1016/j.jbusres.2021.05.006
Publikováno v:
Celebrating the Past and Future of Marketing and Discovery with Social Impact ISBN: 9783030953454
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c7f94ffeada1bfd108fe243e17f573d1
https://doi.org/10.1007/978-3-030-95346-1_90
https://doi.org/10.1007/978-3-030-95346-1_90
Autor:
Ruz-Mendoza, Miguel A.1 (AUTHOR) maruzmen@upo.es, Chabán, Omar2 (AUTHOR)
Publikováno v:
Review of Marketing Science. Sep2024, Vol. 22 Issue 1, p43-56. 14p.
Autor:
Chabán, Omar1 (AUTHOR) ochaban@centrosanisidoro.es, Flores-Hernández, Alfredo1 (AUTHOR), López-Pérez, María Eugenia1 (AUTHOR) melperez@centrosanisidoro.es, Ruz-Mendoza, Miguel A.1 (AUTHOR)
Publikováno v:
Administrative Sciences (2076-3387). Mar2024, Vol. 14 Issue 3, p44. 15p.
Publikováno v:
Journal of Business & Industrial Marketing; 2022, Vol. 37 Issue 11, p2260-2277, 18p
Autor:
William D. Nelson
This volume includes eight chapters that detail recent advances in business and management. The authors in chapter one examines intra-generational differences among Gen Zs, uncovering three distinct clusters with specific work-value profiles. Chapter
For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World Congress celebrates the history of marketing while also exploring its future. This includes research on possible new theory discoveries a