Zobrazeno 1 - 10 of 12 pro vyhledávání: '"Miguel Ángel Zúñiga"'
1
Akademický článek
The effects of advertising ethnic cues on brand love, brand attachment and attitude toward the brand
Autor: Rozbeh Madadi, Ivonne M. Torres, Reza Fazli-Salehi, Miguel Ángel Zúñiga
Publikováno v: Spanish Journal of Marketing-ESIC, Vol 25, Iss 2, Pp 333-354 (2021)
Purpose – In this paper, two studies examine the effects of Hispanic-targeted ads on three consumer-brand relationships (i.e. brand love, brand attachment and attitude toward the brand) and their behavioral outcomes. Additionally, this paper aims t
Externí odkaz: https://doaj.org/article/81f32c6cb7d344e3a466a42e33bb121a
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2
Akademický článek
System of Consciousness Contextual as Learning Support
Autor: Jorge Eliseo Gómez Gómez, Narcisa María Crespo Torres, Miguel Ángel Zúñiga Sánchez
Publikováno v: Journal of Science and Research, Vol 1, Iss CITT2016, Pp 16-21 (2016)
With the inclusion of ubiquitous computing in education, it is intended that the student is an active agent in its formation process and interacts with its context. This paper presents the design and implementation of architecture for ubiquitous lear
Externí odkaz: https://doaj.org/article/f6a952183b52446d807c158b66cf6bc2
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5
Brand love and ethnic identification: the mediating role of brand attachment among African American consumers
Autor: Rozbeh Madadi, Ivonne M. Torres, Reza Fazli-Salehi, Miguel Ángel Zúñiga
Publikováno v: Journal of Consumer Marketing. 39:358-370
Purpose From a distinctiveness theory and elaboration likelihood model (ELM) perspective, this study aims to investigate the determinants, the direct and indirect effects of ethnic identification on brand attachment, brand love and behavioral outcome
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::1049cd2e57743ba83a9eee1bbd31c114
https://doi.org/10.1108/jcm-06-2020-3922
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6
Social media reviewing channels: the role of channel interactivity and vloggers’ self-disclosure in consumers’ parasocial interaction
Autor: Reza Fazli-Salehi, Mahshid Jahangard, Ivonne M. Torres, Rozbeh Madadi, Miguel Ángel Zúñiga
Publikováno v: Journal of Consumer Marketing. 39:242-253
Purpose The purpose of this study is to examine the role of interaction-based features of social media reviewing channels and vloggers’ self-disclosure in consumers’ parasocial interaction with vloggers. Design/methodology/approach The study was
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::316feb0440aec2cbbd533df38c7911cf
https://doi.org/10.1108/jcm-06-2020-3866
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8
The effects of campaign-based logo changes on consumers’ attitude and behavior: a case of social distancing messages during the COVID-19 pandemic
Autor: Rozbeh Madadi, Ivonne M. Torres, Reza Fazli-Salehi, Miguel Ángel Zúñiga
Publikováno v: Asia Pacific Journal of Marketing and Logistics.
PurposeThis research study examines how changing the logo to one that depicts social distancing impacts consumers’ attitude toward the brand, attitude toward social distancing guidelines, intention to follow social distancing guidelines, purchase i
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::b83ec206d4def6f9891437e60dd9c95e
https://doi.org/10.1108/apjml-01-2022-0078
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9
Impacto de la deficiencia de glucosa-6-fosfato deshidrogenasa en individuos de zonas endémicas de malaria
Autor: Gustavo Fontecha, Miguel Ángel Zúñiga Inestroza
Publikováno v: Portal de la Ciencia. :45-58
La glucosa-6-fosfato deshidrogenasa (G6PD) es una enzima citoplasmática esencial para contrarrestar el estrés oxidativo generado por moléculas o especies reactivas de oxígeno (ROS) en las células humanas, las que podrían dañar su integridad. L
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::57c88feddfaac669401935c53e17c75e
https://doi.org/10.5377/pc.v8i0.2158
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10
Los mamíferos de México en las colecciones científicas de Norteamérica
Autor: Erendira Estrella, Juan Chablé-Santos, Sergio Ticul Álvarez-Castañeda, Juan H. Lopez-Soto, Leonardo Corral, Patricia Cortés-Calva, Mayra de la Paz-Cuevas, Noé González-Ruiz, Luis Ignacio Iñiguez, Daniela Guzmán, Yamil N. Kantum, Miguel Ángel Zúñiga-Ramos, Eduardo Espinoza, Yolanda Hortelano-Moncada, Juan Pablo Gallo-Reynoso, Elizabeth Arellano, Joaquín Arroyo-Cabrales, Enrique Escobedo-Cabrera, Ana Fabiola Guzmán, Natalia Martin, Rosa María González-Monroy, Juan Carlos López-Vidal, Julieta Vargas, José Antonio Niño-Ramírez, Livia León-Paniagua, Oscar G. Retana, Francisco X. González-Cózatl, Arturo Núñez-Garduño, José Ramírez-Pulido, Raúl Muñiz-Martínez, Héctor Arturo Garza-Torres, Malinalli Cortés, Consuelo Lorenzo, Diego F. García-Mendoza, Jorge Bolaños, Silvia F. Hernández-Betancourt, Sol Mayo A. Mejenes-López, Benjamín Morales-Vela, Fernando A. Cervantes, Irma Ruan, Celia I. Selem, Celia López-González, Miguel Briones-Salas, Alvar González Christen, Carmen Pozo, Arturo Jiménez-Guzmán, Jesús Martínez-Vázquez, Cynthia Elizalde-Arellano
Publikováno v: Universidad Autónoma Metropolitana
UAM
Redalyc-UAM
Universidad Veracruzana
UV
Redalyc-UV. Red de Revistas Científicas de América Latina y el Caribe, España y Portugal.
Universidad Autónoma de Nuevo León
UANL
Redalyc-UANL
Universidad Autónoma de Yucatán
UAY
Redalyc-UAY
Redalyc
Benemérita Universidad Autónoma de Puebla
BUAP
Redalyc-BUAP
Instituto Politécnico Nacional
IPN
Redalyc-IPN
Universidad Michoacana de San Nicolás de Hidalgo
UMICH
Redalyc-UMICH
Universidad de Guadalajara
UDG
Redalyc-UDG
Universidad Nacional Autónoma de México
UNAM
Redalyc-UNAM
Therya (México) Num.2 Vol.3
La información actualizada sobre la representatividad geográfica y taxonómica de los ejemplares depositados en 28 colecciones mastozoológicas mexicanas y la disponible en las bases de datos Mammal Networked Information System (MaNIS), y de la Uni
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d4ab63824bb385ba8131f00f3ded0e8f
http://www.redalyc.org/articulo.oa?id=402336269011
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