Zobrazeno 1 - 10
of 25
pro vyhledávání: '"Miguel Ángel Moliner-Tena"'
Publikováno v:
Revista de Marketing y Publicidad. :7-34
Este trabajo ha obtenido el 1.er Premio Estudios Financieros 2022 en la modalidad de Marketing y Publicidad. Este estudio supone una contribución importante a la literatura de turismo al explorar la relación entre la sostenibilidad y la gastronomí
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::70294b96d7a6624ea52fd5d8da3425c8
https://doi.org/10.51302/marketing.2022.3493
https://doi.org/10.51302/marketing.2022.3493
Autor:
Luis J. Callarisa-Fiol, Miguel Ángel Moliner-Tena, Rosa Rodríguez-Artola, Javier Sánchez-García
Publikováno v:
Review of Managerial Science.
The tourism sector has been one of the most impacted by the COVID-19 pandemic, due to restrictions on mobility and fear of social contact. In this context, business innovation through digital transformation is presented as a great opportunity for the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::350cec664f8a3f7b3e5f8ee7eb69bd56
https://doi.org/10.1007/s11846-023-00646-9
https://doi.org/10.1007/s11846-023-00646-9
Autor:
Diego Monferrer-Tirado, Marta Estrada-Guillén, Juan Carlos Fandos-Roig, Miguel Ángel Moliner-Tena, Javier Sánchez García
Publikováno v:
International Journal of Bank Marketing, 2016, Vol. 34, Issue 2, pp. 235-259.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJBM-01-2015-0013
Autor:
María Magdalena Solís Radilla, Lucio Hernández Lobato, Miguel Ángel Moliner Tena, Javier Sánchez García
Publikováno v:
Revista de Estudios Empresariales. Segunda Época, Vol 1, Iss Número 1/2014, Pp 90-112 (2014)
This article analyzes the Loyalty to a beach resort and its relationship with the variables: Service quality, Perceived value, Satisfaction and Overall image. From relationship marketing from the perspective of current demand, the results of the stud
Externí odkaz:
https://doaj.org/article/afe4fc3c12f647a0818a251ff78cd673
Publikováno v:
Responsibility and Sustainability, Vol 4, Iss 1 (2016)
Students on the Advertising and Design course of the Industrial Design Engineering degree took part in an educational experience that consisted of creating a poster to advertise a handicraft workshop organised to raise funds for NGO X. This project b
Externí odkaz:
https://doaj.org/article/67be41066b954073bed6a7a047c3a4a4
Publikováno v:
International Journal of Bank Marketing. 37:730-754
Purpose The purpose of this paper is to highlight the central role of bank customers’ engagement as a mediating variable between customer experience and two non-transactional customer behaviors (advocacy and attitudinal loyalty). Design/methodology
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::52fc146686b8567d23a14092fa5b88cc
https://doi.org/10.1108/ijbm-04-2018-0107
https://doi.org/10.1108/ijbm-04-2018-0107
Publikováno v:
Repositori Universitat Jaume I
Universitat Jaume I
Universitat Jaume I
Based on an ambidexterity approach and using data from 384 Spanish bank branch managers, the results of this study confirm that market orientation facilitates the development of dynamic exploratory capabilities in bank branches and these, in turn, in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6835e983f6d3d24f8f3ef64a43d907b5
https://doi.org/10.1080/10696679.2019.1577685
https://doi.org/10.1080/10696679.2019.1577685
Publikováno v:
Repositori Universitat Jaume I
Universitat Jaume I
Universitat Jaume I
The severe economic crisis in Spain has had a considerable impact on the financial sector and has led to deep and widespread restructuring in the industry. The combination of a vigorous expansion policy and the burst of the housing bubble brought abo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::093578a934298da9bf3ca1dd031b205a
https://doi.org/10.1080/02642069.2018.1441829
https://doi.org/10.1080/02642069.2018.1441829
Autor:
Javier Sánchez García, Miguel Ángel Moliner Tena, Luis J. Callarisa Fiol, Yeamduan Narangajavana Kaosiri, Rosa María Rodríguez Artola
Publikováno v:
Journal of Travel Research. 58:253-265
The study focuses on sources of user-generated content (UGC) in social media: strong-tie sources, weak-tie sources, and tourism-tie sources and their effects on tourist satisfaction with the destination. It is separated into the pre- and post- travel
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7fd5b3f9f559a4ee267d7d7f371344ea
https://doi.org/10.1177/0047287517746014
https://doi.org/10.1177/0047287517746014
Autor:
Rosa M. Rodríguez-Artola, Juan Bautista Ferreres-Bonfill, Diego Monferrer-Tirado, Miguel Ángel Moliner-Tena
Publikováno v:
Sustainability
Volume 13
Issue 21
Sustainability, Vol 13, Iss 11996, p 11996 (2021)
Repositori Universitat Jaume I
Universitat Jaume I
Volume 13
Issue 21
Sustainability, Vol 13, Iss 11996, p 11996 (2021)
Repositori Universitat Jaume I
Universitat Jaume I
The objective of this paper is to study the relationship between memorable tourism experiences and destination sustainability. Three hypotheses that relate dimensions of sustainability (economic, socio-cultural, and environmental) to memorable touris
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::704b4a34990a72ab5a9379a04e6bf761
https://doi.org/10.3390/su132111996
https://doi.org/10.3390/su132111996