Výsledky vyhledávání - "Micro celebrities"

Akademický článek

Investigating the Dark Side of Social Media Marketing: Case of Cyberbullying on Micro Celebrities.

Autor: Lefi, Leila¹ lefileila@gmail.com, Sghaier, Sarra²

Publikováno v: International Review of Management & Marketing (IRMM). 2024, Vol. 14 Issue 2, p13-22. 10p.

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Akademický článek

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Akademický článek

Investigating the Dark Side of Social Media Marketing: Case of Cyberbullying on Micro Celebrities

Autor: Leila Lefi, Sarra Sghaier

Publikováno v: International Review of Management and Marketing, Vol 14, Iss 2 (2024)

A substantial growth of using social media is the new marketing trend in last few years. Influencers are now recognized as new micro-celebrities. So that, marketing professionals are increasingly using them for a better placement of their products. T

Externí odkaz: https://doaj.org/article/7c8deeb6b81f4318b41cd46f9fb75010

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Akademický článek

Sosyal Medya Fenomenlerinin Marka Tercihine Etkisinde Duygusal Katılım ve Kaynak Güvenilirliği Faktörlerinin Rolü: Instagram Örneği.

Autor: POYRAZ, Ömer Osman¹ opoyraz@aku.edu.tr, KARACA, Yusuf² karaca@aku.edu.tr

Publikováno v: Karamanoglu Mehmetbey University Journal of Social & Economic Research / Karamanoğlu Mehmetbey Üniversitesi Sosyal ve Ekonomi̇k Araştırmalar Dergi̇si. Jun2023, Vol. 25 Issue 44, p238-256. 19p.

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Akademický článek

How endorser-product congruity and self-expressiveness affect Instagram micro-celebrities’ native advertising effectiveness

Autor: Lee, Susanna S., Chen, Huan, Lee, Yu-Hao

Publikováno v: Journal of Product & Brand Management, 2021, Vol. 31, Issue 1, pp. 149-162.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/JPBM-02-2020-2757

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Akademický článek

Pseudo-event Construction on Instagram by the Iranian Female Micro-Celebrities

Autor: Bicharanlou, Abdollah, Shojaeian, Zeinabß

Publikováno v: Journal of Cyberspace Studies, 6, 1, 83-106

The pseudo-events -events that are created through and for the media- are one of the main opportunities to increase the visibility of micro-celebrities and to grow and maintain their audiences. This study aims to find what happens behind the scenes o

Externí odkaz: https://www.ssoar.info/ssoar/handle/document/80975