Zobrazeno 1 - 10
of 199
pro vyhledávání: '"Mickey C. Smith"'
Autor:
Mickey C. Smith
Publikováno v:
History of Pharmacy and Pharmaceuticals. 61:131-136
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d7692c271c39a96671507519ce4a1203
https://doi.org/10.3368/hopp.61.3-4.131
https://doi.org/10.3368/hopp.61.3-4.131
Publikováno v:
Government, Big Pharma, and the People ISBN: 9781003002499
Government, Big Pharma, and the People
Government, Big Pharma, and the People
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8fd935e14635dce14f3554a394af65a8
https://doi.org/10.4324/9781003002499-6
https://doi.org/10.4324/9781003002499-6
Publikováno v:
Government, Big Pharma, and the People ISBN: 9781003002499
Government, Big Pharma, and the People
Government, Big Pharma, and the People
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::305b0a09f786b41152ba36c340bd5bc0
https://doi.org/10.4324/9781003002499-11
https://doi.org/10.4324/9781003002499-11
Publikováno v:
Government, Big Pharma, and the People ISBN: 9781003002499
Government, Big Pharma, and the People
Government, Big Pharma, and the People
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fbdf1dd232e48844d1dd1d694f604791
https://doi.org/10.4324/9781003002499-9
https://doi.org/10.4324/9781003002499-9
Publikováno v:
Government, Big Pharma, and the People ISBN: 9781003002499
Government, Big Pharma, and the People
Government, Big Pharma, and the People
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0fd6e6dff40cd455468c480433d736e4
https://doi.org/10.4324/9781003002499-5
https://doi.org/10.4324/9781003002499-5
Publikováno v:
Government, Big Pharma, and the People ISBN: 9781003002499
This chapter aims to provide some appreciation for the marketing activities of Big Pharma using the classic “Four P’s” framework. The “Four P’s” are defined as follows: Product, Place, Price, and Promotion. Discussion of marketing may be
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d47eebe8f092ac17cd8b4c36c2a798e2
https://doi.org/10.4324/9781003002499-2
https://doi.org/10.4324/9781003002499-2
Publikováno v:
Government, Big Pharma, and the People ISBN: 9781003002499
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::44d018b4adc5354a9e596583792dbbf9
https://doi.org/10.4324/9781003002499-14
https://doi.org/10.4324/9781003002499-14
Publikováno v:
Government, Big Pharma, and the People ISBN: 9781003002499
Government, Big Pharma, and the People
Government, Big Pharma, and the People
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4da8d9168e57e0626ec10044afdb1dff
https://doi.org/10.4324/9781003002499-12
https://doi.org/10.4324/9781003002499-12
Publikováno v:
Government, Big Pharma, and the People ISBN: 9781003002499
This chapter provides some detail on the organizations which represent Big Pharma. It considers the expected response, based on an analysis of the value of product to the user, as compared with the value and price of alternatives he may have. Governm
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1f8e850a80152420bda430ccbaae0258
https://doi.org/10.4324/9781003002499-8
https://doi.org/10.4324/9781003002499-8