O impacto da educação a distância no ensino superior: Uma análise na perspectiva dos alunos e docentes da Universidade Federal de Pernambuco

Autor: Anderson Gomes de Souza, Rafaela Queiroz Marques, Maria de Lourdes de Azevedo Barbosa, Michelle Helena Kovacs

Publikováno v: Revista Iberoamericana de Educación, Vol 58, Iss 1, Pp 1-10 (2012)

A educação a distância – EAD – tem sido apontada por estudiosos no tema como uma alternativa válida e útil para aqueles impossibilitados de frequentar um curso presencial, seja devido a barreiras geográficas, financeiras ou de tempo. O pres

Externí odkaz: https://doaj.org/article/0ce0d78ed41a43099fbc53d4e418beeb

Online engagement and the role of digital influencers in product endorsement on Instagram

Autor: MJ De Brito Silva, M. Lourdes Barbosa, S Alencar de Farias, Michelle Helena Kovacs

Publikováno v: STARTPAGE=1;ENDPAGE=16;TITLE=Congresso Latino-Americano de Varejo e Consumo: Digital Transformation in Retailing-CLAV
Journal of Relationship Marketing, 19(2), 133-163. Taylor & Francis
Congresso Latino-Americano de varejo e consumo: digital transformation in retailing, 2019, 1-16

The article aims to analyze the forms of engagement generated from the endorsement of products by digital influencers on Instagram, considering the characteristics of their online posts. A qualitative approach was used to investigate digital influenc

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::616f2f481994403f35e266c978dd4a9c
https://pure.buas.nl/en/publications/529badb5-9b47-4bb0-8fb6-d1952e194e84

Obeses People Role in Brazilian Advertising: an Analysis on Fit Consumers Perspective

Autor: Michelle Helena Kovacs, alomão Alencar de Farias, lielson Oliveira Damascena, Francisco Vicente Sales Melo

Publikováno v: African Journal of Business Management. 8:366-372

The way media presents fat people in ads is the focus of this paper. We analyzed, from the perspective of non-fat individuals the role played by fat people in Brazilian TV commercials. Therefore, there were one focus group with people who have seen a

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::a388226e5c73f47debffa379b1239d52
https://doi.org/10.5897/ajbm2013.7092

VIRTUAL MARKETING: SEPARATING WHEAT AND CHAFF… INHERENT AND MANIPULATED RISKS IN THE E-COMMERCE DOI: 10.5585/remark.v8i2.2139

Autor: Michelle Helena Kovacs, Anderson Gomes de Souza, Maria de Lourdes de Azevedo Barbosa, Salomão Alencar de Farias

Publikováno v: Revista Brasileira de Marketing e-ISSN:2177-5184; Vol. 8, No 2 (2009): julho-dezembro; 188-213
Brazilian Journal of Marketing; Vol. 8, No 2 (2009): julho-dezembro; 188-213
REMark: Revista Brasileira de Marketing, Vol 8, Iss 2, Pp 188-213 (2010)

O objetivo desta investigação foi realizar uma análise sobre os riscos inerentes e os manipulados na compra pela internet. A pesquisa teve o intuito de averiguar a necessidade de separação desses riscos, visto que, em grande parte dos estudos, n

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0d931699dc736828d1713c1c1853bd14
https://doi.org/10.5585/remark.v8i2.2139

O consumidor na correnteza do comércio online: o papel da teoria do fluxo

Autor: Salomão Alencar de Farias, Michelle Helena Kovacs

Publikováno v: GESTÃO.Org : Revista Eletrônica de Gestão Organizacional, Vol 6, Iss 3, Pp 399-413 (2008)

The concept of flow was developed originally in thepsychology field by Csikszentmihalyi (1975)that defined it as the holistic sensation that people feel when acting with total involvement incertain activities. When in flow, the individual feels so in

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doajarticles::1b85415d54e3b7ba500fac975cc5dbca
http://www.revista.ufpe.br/gestaoorg/index.php/gestao/article/viewFile/107/96