Zobrazeno 1 - 10
of 13
pro vyhledávání: '"Michelle F. Weinberger"'
Publikováno v:
Journal of Business Research. 152:387-397
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9b577a29ab3f945c69a6e5445f3fca65
https://doi.org/10.1016/j.jbusres.2022.07.047
https://doi.org/10.1016/j.jbusres.2022.07.047
Autor:
Akon E. Ekpo, Jenna Drenten, Pia A. Albinsson, Sophia Anong, Samuelson Appau, Lagnajita Chatterjee, Charlene A. Dadzie, Margaret Echelbarger, Adrienne Muldrow, Spencer M. Ross, Shelle Santana, Michelle F. Weinberger
Publikováno v:
Journal of Consumer Affairs. 56:1062-1078
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9578476dfe38167428e43c777bd271c8
https://doi.org/10.1111/joca.12458
https://doi.org/10.1111/joca.12458
Autor:
Ernest Baskin, Michelle F. Weinberger
Publikováno v:
Journal of Business Anthropology. 11:146-156
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a0304aeaa83e70554be2301a94e3507c
https://doi.org/10.22439/jba.v11i1.6625
https://doi.org/10.22439/jba.v11i1.6625
Publikováno v:
Journal of Macromarketing. 43:48-60
Marketing researchers and marketers have long focused on the importance of resources: organizations having enough raw materials, advertising budget, distribution and supply facilities, data, technology, money, connections, time, or employees. However
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e9701a84db81adc254a5b3c89f22d925
https://doi.org/10.1177/02761467211055061
https://doi.org/10.1177/02761467211055061
Publikováno v:
Journal of Consumer Research. 44:332-360
This study examines middle-class consumption and lifestyle during the transition to adulthood in the United States. Based on analysis of qualitative data from interviews with emerging adults between adolescence and settled adulthood, we argue that mi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f8ea8c2c5eb121b851a00fbe94b5b4f5
https://doi.org/10.1093/jcr/ucx045
https://doi.org/10.1093/jcr/ucx045
Autor:
Michelle F. Weinberger
Publikováno v:
Consumption Markets & Culture. 20:245-257
Gifts are a major part of both economic and social life. This intertwined relationship between the market and moral economies has long been unsettling to those concerned about rationalized marketplace meanings contaminating and eroding the sacred soc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::101a9358c9cbc1007f24fe3dc29e5a2f
https://doi.org/10.1080/10253866.2016.1231748
https://doi.org/10.1080/10253866.2016.1231748
Publikováno v:
Journal of Advertising Research. 55:416-432
This research investigated the relative effects of marketing communications on a chain of “marketing-productivity” measures—metrics that evaluate the influence of marketing at the consumer, market, financial, and company levels. Results of the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::38a2f091d2a3d4b77048e58266ea45ca
https://doi.org/10.2501/jar-2015-023
https://doi.org/10.2501/jar-2015-023
Publikováno v:
International Journal of Advertising. 34:447-472
This study examines the evolving acceptance and use of humour in advertising over the past century. Sociologists point to humour as an expression of the macro-societal mood. Consistent with this thesis, we analyse two data sets of outdoor advertiseme
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::38970656e47a9b91628c540f34f6f2c9
https://doi.org/10.1080/02650487.2015.1006082
https://doi.org/10.1080/02650487.2015.1006082
Publikováno v:
European Journal of Marketing. 48:1986-2008
Purpose – The purpose of this research is to understand the relationship between publicity, advertising activity and corporate sales in the context of a company’s existing reputation. Design/methodology/approach – The study brings together four
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e4566ec16bb1dc5c3efa05f3f6a2c5fd
https://doi.org/10.1108/ejm-02-2013-0096
https://doi.org/10.1108/ejm-02-2013-0096
Autor:
Elif Ustundagli, Fatima Regany, Lisa Peñaloza, Chris Pullig, Andrew Lindridge, Aurelie Broeckerhoff, Aliakbar Jafari, Ayla Ozhan Dedeoglu, Wided Batat, Catherine Demangeot, Eva Kipnis, Luca M. Visconti, Michelle F. Weinberger
Research into consumer ethnicity is a vital discipline that has substantially evolved in the past three decades. This conceptual article critically reviews its immense literature and examines the extent to which it has provided extensive contribution
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ac48206134acdc980eda4541a4ba6d84
