Zobrazeno 1 - 10
of 59
pro vyhledávání: '"Michelle Bonera"'
Publikováno v:
Italian Journal of Marketing. 2020:289-308
The paper purpose is to investigate the green consumption behaviour of the Millennials generation. The paper aims to understand if all Italian Millennials are similar in terms of green consumption and if there are differences in adopting and consumin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8fd45405ad770de243a19b9c04219d89
https://doi.org/10.1007/s43039-020-00015-4
https://doi.org/10.1007/s43039-020-00015-4
Local and global coexist in any tourist destination, and the challenge of tourism sustainability is what remains in the balance between these two dimensions. Social and consumer-generated media are...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4fd66f112769d8e6a492be0d76c1c7e5
http://hdl.handle.net/11577/3347241
http://hdl.handle.net/11577/3347241
PurposeThis paper explores if and how Artificial Intelligence can contribute to marketing strategy formulation.Design/methodology/approachQualitative research based on exploratory in-depth interviews with industry experts currently working with artif
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::507536075974c90c5d1bf5de7b259415
http://hdl.handle.net/11379/539157
http://hdl.handle.net/11379/539157
Publikováno v:
European Business Review. 30:554-570
Purpose The purpose of this paper is to empirically test the effects of regulatory focus (RF) orientation (promotion/prevention) on decisions to purchase green products. The two experimental studies conducted aimed to test whether individuals in a pr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f290760101baa0a68c41c9f30f11b609
https://doi.org/10.1108/ebr-09-2016-0118
https://doi.org/10.1108/ebr-09-2016-0118
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030025670
The competitive advantage of a tourist product or service, in the global market, is based on the seller’s ability to offer a successful experiential offering system. Recent literature (Voss 2004; Quan and Wang 2004) shows that the demand for experi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f87d984847ee5b47cf50d0e0abe0a23d
http://hdl.handle.net/11379/552863
http://hdl.handle.net/11379/552863
This study looks for a correlation between visual hedonistic and technical variables and site success, simultaneously establishing whether there are any recorded evolutionary aspects of technical variables. A mixed method approach was adopted and the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d1aa578704ecd27e581523a4567ac5f1
http://hdl.handle.net/11379/541735
http://hdl.handle.net/11379/541735
Publikováno v:
MERCATI E COMPETITIVITÀ. :49-62
This study investigates the effect of time horizon in patterns of green consumption. Previous studies have shown that consumer behavior is influenced by an individual’s willingness to delay or expedite receiving gains and losses (i.e., take a time
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5116e9bc1e6785dbae4bd1a7860337b3
https://doi.org/10.3280/mc2016-002004
https://doi.org/10.3280/mc2016-002004
Publikováno v:
Journal of Public Affairs. 16:128-139
In this article, we propose a methodology in order to measure political positioning and constituent perception. Political leaders should be able to effectively define the distinctive characteristic ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::82f011c8f51beccfb60728347918f969
https://doi.org/10.1002/pa.1561
https://doi.org/10.1002/pa.1561