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pro vyhledávání: '"Michelle Alarcon"'
Autor:
Michelle Alarcon, Joseph Ha
Publikováno v:
Journal of Applied Business Research (JABR). 36:153-170
Over a century of research and empirical findings have linked advertising with consumer choice based on affective information processing, which many researchers emphasized as unconscious brain processing. This paper examines a variety of empirical fi
Publikováno v:
Business and Society Review. 125:89-118
We extend the theory of secular business cults (SBCs) to manipulative businesses (MBs), which we define as a financially‐successful type of reformed SBC, and explain their influence on industry, government, and social environments. Prior work on ir
Autor:
Michelle Alarcon, Brian W. Kulik
Publikováno v:
Business and Society Review. 121:247-270
Many destructive business leaders drive their companies into bankruptcy and dissolution, never to be heard from again in the business press. However, it is useful to study these organizations to prevent the same, or similar destructive business from