Zobrazeno 1 - 10
of 97
pro vyhledávání: '"Michele D. Bunn"'
Publikováno v:
Journal of Small Business Management. :1-29
We examine how institutional factors influence the strategies entrepreneurial ventures use as they seek the knowledge they need to perform and compete. With a focus on economic and ecosystem develo...
Autor:
Sijun Wang, Michele D. Bunn, Eric S. Williams, Elizabeth J. Wilson, Qian Xiao, Barbara Gray, Grant T. Savage
Publikováno v:
Journal of Business Ethics. 96:21-26
relationships within these social partnerships. Social part? nerships are collectivities of organizations that come together to solve "messy problems" that cannot typically be solved by an organization acting alone. Such partner? ships represent "soc
Publikováno v:
Industrial Marketing Management. 39:76-90
We offer an anatomic analysis of a social partnership among a complex network of stakeholder organizations. Contributions of this research are twofold. First, we use explanatory case data to develop a framework of stakeholder collaboration in a compl
Autor:
J. D. Hansen, Michele D. Bunn
Publikováno v:
Journal of Relationship Marketing. 8:196-217
Despite the societal benefits multi-sector innovations provide, researchers’ understanding of the stakeholder issues surrounding them is limited. This study utilizes an inductive, theory-building approach to identify the means through which firms i
Publikováno v:
Journal of Medical Marketing. 9:41-55
The outsourcing of healthcare services is expanding rapidly. As opportunities expand for vendors, a better understanding of the client's decision process and the concerns involved is needed so that...
Publikováno v:
International Journal of Research in Marketing. 23:155-170
For decades, there has been research on specific buying approaches and procedures used by organizational customers. Yet, there has been only limited effort to conceptualize the key higher order constructs that characterize organizational buying as a
Autor:
Michele D. Bunn, Donald W. Barclay
Publikováno v:
Journal of Business Research. 59:186-194
More research on organizational buying behavior is required to develop dimensions of the decision-making process itself. We propose that one such dimension is process heuristics , or behavioral tendencies, decision strategies, or decision approaches
Autor:
Sijun Wang, Michele D. Bunn
Publikováno v:
Journal of Public Procurement. 4:84-115
Public procurement activities have long been treated as a minor subset of industrial or business-to-business buying. Consequently, the literature reports sparse research on the nature of government buying or how commercial firms can successfully mark
Autor:
Jeong Eun Park, Michele D. Bunn
Publikováno v:
Journal of Business & Industrial Marketing. 18:237-257
Although there is increasing interest in the organizational learning process appearing in the marketing literature, there is relatively little research that relates these concepts to the organizational buying process. In particular, the concepts invo
Publikováno v:
Journal of Business & Industrial Marketing. 17:181-203
Business‐to‐business technology development firms face a unique set of challenges when participating in the opportunities made possible by emerging multi‐sector innovations. The greatest challenge involves the firm’s efforts to influence and