Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Michele Bittencourt Rodrigues"'
Exposure and power of TV food advertising during the COVID-19 pandemic in Brazil: a content analysis
Autor:
Michele Bittencourt Rodrigues, Juliana de Paula Matos, Marina Oliveira Santana, Ana Paula Bortoletto Martins, Rafael Moreira Claro, Paula Martins Horta
Publikováno v:
BMC Public Health, Vol 24, Iss 1, Pp 1-17 (2024)
Abstract Background With the COVID-19 pandemic and the restrictions imposed to contain the spread of SARS-CoV-2, the Brazilian population has increased the time spent at home and watching television (TV). Since food advertising exposure is a key driv
Externí odkaz:
https://doaj.org/article/5b7bdef3651e48fdb20cf08922448e0d
Autor:
Michele Bittencourt Rodrigues, Victória Pedrazzoli Ferreira, Rafael Moreira Claro, Ana Paula Bortoletto Martins, Sandra Avila, Paula Martins Horta
Publikováno v:
Public Health Nutrition, Vol 26, Pp 2717-2727 (2023)
Abstract Objective: Food advertising is an important determinant of unhealthy eating. However, analysing a large number of advertisements (ads) to distinguish between food and non-food content is a challenging task. This study aims to develop a mach
Externí odkaz:
https://doaj.org/article/5b8ad24a1ebd41dca6e310964d24a6fc
Autor:
Jéssica Moreira da Silva, Michele Bittencourt Rodrigues, Juliana de Paula Matos, Lais Amaral Mais, Ana Paula Bortoletto Martins, Rafael Moreira Claro, Paula Martins Horta
Publikováno v:
Preventive Medicine Reports, Vol 24, Iss , Pp 101520- (2021)
We analyzed the use of persuasive advertising strategies by 18 food brands on TV and Facebook, Instagram, and YouTube in Brazil in April 2018. Advertising strategies were investigated from three groups: power of advertising strategies (n = 10) (e.g.,
Externí odkaz:
https://doaj.org/article/9c8bdbf6fd7a4a04b30311d88b4bf49e
Autor:
Juliana de Paula Matos, Michele Bittencourt Rodrigues, Stefanie Vandevijvere, Rafael Moreira Claro, Paula Martins Horta
Publikováno v:
Health Promotion International. 37
The Big Soda segment is central in modern food systems, and they invest heavily in digital marketing, but little is known about it. We aimed to analyze the digital marketing on Facebook of the soda brand with a major worldwide reach. Countries were d
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::461774c2239de391f0d9effa702df732
https://doi.org/10.1093/heapro/daac133
https://doi.org/10.1093/heapro/daac133
Autor:
Juliana de Paula Matos, Michele Bittencourt Rodrigues, Camila Kümmel Duarte, Paula Martins Horta
Publikováno v:
International Journal of Environmental Research and Public Health. 20:3615
Popular social media platforms have been actively used by ultra-processed food companies to promote their products. Being exposed to this type of advertising increases the consumption of unhealthy foods and the risk of developing obesity and other no
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f34890da38e0766e9cde63cca6343737
https://doi.org/10.3390/ijerph20043615
https://doi.org/10.3390/ijerph20043615
Autor:
Ana Paula Bortoletto Martins, Michele Bittencourt Rodrigues, Rafael Moreira Claro, Juliana de Paula Matos, Paula Martins Horta, Jessica Moreira da Silva, Laís Amaral Mais
Publikováno v:
Preventive Medicine Reports, Vol 24, Iss, Pp 101520-(2021)
Preventive Medicine Reports
Preventive Medicine Reports
We analyzed the use of persuasive advertising strategies by 18 food brands on TV and Facebook, Instagram, and YouTube in Brazil in April 2018. Advertising strategies were investigated from three groups: power of advertising strategies (n = 10) (e.g.,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::558839756f7e10fe42661a3d7d170667
http://www.sciencedirect.com/science/article/pii/S2211335521002102
http://www.sciencedirect.com/science/article/pii/S2211335521002102
Publikováno v:
Public Health Nutrition
The food information environment includes food advertising disseminated in various media. With the COVID-19 pandemic and the shutdown of schools, universities, non-essential commerce, public leisure areas, bars, restaurants, among others, the food in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::50ea189b8c0dce3ccb88b0b985b303b0