Zobrazeno 1 - 10
of 213
pro vyhledávání: '"Michel Rod"'
Publikováno v:
Multidisciplinary Business Review, Vol 13, Iss 1 (2020)
The literature surrounding SME internationalization is still in its infancy but growing rapidly as SMEs become prominent in global markets. This paper outlines that, although stage theories of internationalization have dominated the literature in the
Externí odkaz:
https://doaj.org/article/ffe35dac51054ad0b9ca09cad159f6df
Publikováno v:
Marketing Intelligence & Planning, 2015, Vol. 33, Issue 7, pp. 1027-1046.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/MIP-05-2014-0091
Publikováno v:
Industrial Marketing Management. 99:1-15
Brand engagement on social media increasingly draws B2B brands' attention as it may produce positive WOM and bring branding and financial benefits. However, B2B marketers face challenges in creating compelling brand posts on social media. Beyond ‘k
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3f08b37d9b67256940927f3ca8bbc14f
https://doi.org/10.1016/j.indmarman.2021.09.005
https://doi.org/10.1016/j.indmarman.2021.09.005
Autor:
Alfredo Santa, Michel Rod
Publikováno v:
Multidisciplinary Business Review, Vol 9, Iss 2 (2016)
Purpose: The purpose of this investigation is to establish why North American firms, specifically plastic proces- sing machinery firms, do not have aggressive strategies to improve their performance in Andean countries while the European competition
Externí odkaz:
https://doaj.org/article/800d97579b974fa484eb6365abf0ff43
Autor:
Sid Lowe, Michel Rod
Publikováno v:
Industrial Marketing Management. 91:82-91
This conceptual paper addresses a fundamental issue in understanding culture in relation to cross-cultural business relationships between Eastern and Western partners. The proposition is that contemporary cultural investigations have privileged Weste
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b08ec6945e73ad625fe2efe0d3b423b0
https://doi.org/10.1016/j.indmarman.2020.08.013
https://doi.org/10.1016/j.indmarman.2020.08.013
Autor:
Gemma Rod, Michel Rod
Publikováno v:
International Journal of Business and Management Research. 8:52-63
Purpose: Traditional perspectives are insufficient for understanding/framing Social Entrepreneurship Triple Helix arrangements. This paper explores the extent to which specific alternative theoretical perspectives of entrepreneurship might be evident
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::45e348663b665da04c353d227cd07ac0
https://doi.org/10.37391/ijbmr.080301
https://doi.org/10.37391/ijbmr.080301
Publikováno v:
Journal of Business & Industrial Marketing. 36:337-354
PurposeThis paper aims to deal with the concepts of “institutions” and “institutional logics” in the context of business-to-business (B2B) marketing systems and uses institutional theory as a framework to look at value co-creation.Design/meth
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2cccb912d9044834e8317c86cb46701b
https://doi.org/10.1108/jbim-01-2020-0029
https://doi.org/10.1108/jbim-01-2020-0029
Publikováno v:
Journal of Strategic Marketing. :1-21
This paper aims to present the current social media analytics in marketing research. A bottom-up thematic content analysis of 123 academic papers from 38 top Marketing and Information Systems journ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e17a7333d6ce07d10d3035d499474c53
https://doi.org/10.1080/0965254x.2020.1755351
https://doi.org/10.1080/0965254x.2020.1755351
Publikováno v:
Journal of Business & Industrial Marketing. 36:2139-2149
Purpose Based on an organizational capability perspective, this paper aims to propose a development model for social media analytics (SMA) capability that can be applied to business-to-business (B2B) marketing, with the aim of facilitating the use an
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::233cef3c6869a1e4b02eabbf0691070a
https://doi.org/10.1108/jbim-05-2019-0173
https://doi.org/10.1108/jbim-05-2019-0173
This study explores the different configurations of internal and externally sourced resources utilized by SMEs, as well as host and home country institutional influences (hereafter abbreviated to ‘internal and external resources’, and ‘host and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::cebc21e1467f6dbab77591d5cbd3d1f2
