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pro vyhledávání: '"Micheal Schaefer"'
Some customers are loyal to their favorite brands, others easily switch between them. A new technique is available to assess differences in brand related behavior. We assume that price and brand-conscious participants show nearly the same activations
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ed46f0f3674fa6d85f4ad4472033f307
