Výsledky vyhledávání - "Michail Vafeiadis"

Effects of narratives, frames, and involvement on health message effectiveness

Publikováno v: Health Marketing Quarterly. 39:213-229

An online 2 (evidence type: narrative vs. informational) × 2 (message frame: gain vs. loss) × 2 (involvement: low vs. high) between-subjects factorial experiment was conducted to examine their effects in skin cancer awareness campaigns. Results sho

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6d8d2cfff3489a0bb491914c5246901f
https://doi.org/10.1080/07359683.2021.1965824

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The impact of CSR on nonprofit outcomes: how the choice of corporate partner influences reputation and supportive intentions

Autor: Pratiti Diddi, Jeff Conlin, Virginia S. Harrison, Michail Vafeiadis

Publikováno v: Corporate Communications: An International Journal. 27:205-225

PurposeWhile research has shown that corporate social responsibility (CSR) can enhance a company's reputation, less is known about the effects of CSR communication on nonprofits. Hence, the current study seeks to understand how corporate reputation,

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::803920e40b1c62433893310fe64b3149
https://doi.org/10.1108/ccij-02-2021-0020

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Strategic Nonprofit Communication: Effects of Cross-Sector Corporate Social Responsibility (CSR) Alliances on Nonprofits and the Mediating Role of Social-Objectives Achievement and Consumer Brand Identification

Autor: Michail Vafeiadis, Pratiti Diddi, Christen Buckley, Frank E. Dardis, Virginia S. Harrison

Publikováno v: International Journal of Strategic Communication. 15:275-292

Strategic communication scholarship has examined the effects of cross-sector corporate social responsibility (CSR) alliances on companies; however, less is known about their impact on nonprofit org...

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::15fc6f23c6b2e4cefbbc9ae16406f01c
https://doi.org/10.1080/1553118x.2021.1945610

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Message Interactivity and Source Credibility in Online Dental Practice Reviews: Responding to Reviews Triggers Positive Consumer Reactions Regardless of Review Valence

Autor: Michail Vafeiadis

Publikováno v: Health Communication. 38:80-90

Online health reviews are powerful since people use them to glean information about medical professionals. Nonetheless, less is known about what strategies can cultivate positive relationships with consumers when the latter are exposed to patient rev

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7d72559ce84ee667214c836c71860d76
https://doi.org/10.1080/10410236.2021.1935538

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Relational care in communication as the basis of nonprofit fundraising: Theorizing professional ethics based in stewardship and ethics of care

Autor: Stephanie Madden, Virginia Harrison, Michail Vafeiadis

Publikováno v: Journal of Philanthropy and Marketing.

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::b51bc36202af7703587d42082556f2af
https://doi.org/10.1002/nvsm.1762

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The role of corporate credibility and bandwagon cues in sponsored social media advertising

Autor: Michail Vafeiadis, Anli Xiao, Guolan Yang, Ruobing Li

Publikováno v: Corporate Communications: An International Journal. 25:495-513

PurposeSponsored social media content is one of the advertising strategies that companies implement so that ads appear as native to the delivery platform without making consumers feel that they are directly targeted. Hence, the current study examines

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::8d4d0f56ffb9c6e63931fd5f2883c60f
https://doi.org/10.1108/ccij-09-2019-0108

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Understanding how corporate social responsibility partnership factors influence nonprofit supportive intentions

Autor: Virginia S. Harrison, Michail Vafeiadis, Pratiti Diddi, Christen Buckley, Frank E. Dardis

Publikováno v: Public Relations Review. 48:102184

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::64b6ba1100e730607f76db1961237341
https://doi.org/10.1016/j.pubrev.2022.102184

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Designing effective corporate social advocacy campaigns using valence, arousal, and issue salience

Autor: Carlina DiRusso, Christen Buckley, Pratiti Diddi, Frank E. Dardis, Michail Vafeiadis, Nicholas Eng

Publikováno v: Public Relations Review. 48:102207

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::60c134cd53f66c9d992cd0b34a463760
https://doi.org/10.1016/j.pubrev.2022.102207

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Refuting fake news on social media: nonprofits, crisis response strategies and issue involvement

Autor: Michail Vafeiadis, Anli Xiao, Pratiti Diddi, Denise S. Bortree, Christen Buckley

Publikováno v: Journal of Product & Brand Management. 29:209-222

Purpose The dissemination of fake news has accelerated with social media and this has important implications for both organizations and their stakeholders alike. Hence, the purpose of this study is to shed light on the effectiveness of the crisis res

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::df99b4d1eb6d2ee1d9976575666fef63
https://doi.org/10.1108/jpbm-12-2018-2146

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