Zobrazeno 1 - 10
of 89
pro vyhledávání: '"Michaela Wänke"'
Publikováno v:
Frontiers in Psychology, Vol 15 (2024)
For online retailers, increasing click-through rates and reducing dropout rates are critical to success. In this study, we examine the effect of verbatim repetition of the website's headline message on the proceed button, based on research on process
Externí odkaz:
https://doaj.org/article/b6d4e5c90de6406a96547e8b0b1cff3a
Publikováno v:
Frontiers in Psychology, Vol 13 (2022)
Default nudges successfully guide choices across multiple domains. Online use cases for defaults range from promoting sustainable purchases to inducing acceptance of behavior tracking scripts, or “cookies.” However, many scholars view defaults as
Externí odkaz:
https://doaj.org/article/6388a8b53a1948efa8d223815eb21502
Publikováno v:
Social Influence, Vol 14, Iss 3-4, Pp 104-116 (2019)
Default options have been successfully utilized in influencing behavior across multiple domains. Recent empirical evidence advocated the induction of transparency to default interventions as an effective tool for increasing policy compliance. However
Externí odkaz:
https://doaj.org/article/f002d663b8f54e2e8e9f11508108bcd9
Autor:
Katharina Theresa Halicki, Moritz Ingendahl, Maren Mayer, Melvin John, Marcel Raphael Schreiner, Michaela Wänke
Publikováno v:
Frontiers in Psychology, Vol 12 (2021)
In cultures with left-right-script, agentic behavior is mentally represented as following a left-to-right trajectory, an effect referred to as the Spatial Agency Bias (SAB, Suitner and Maass, 2016). In this research, we investigated whether spatial r
Externí odkaz:
https://doaj.org/article/d012351623d64dfab65532f1ea6c89d6
Publikováno v:
Journal of Social and Political Psychology, Vol 5, Iss 2, Pp 396-414 (2017)
In a multistudy approach across seven studies we explored whether, as suggested by previous research, money primes affect people’s political orientation. Across the studies we used different dependent variables and samples, and we combined the resu
Externí odkaz:
https://doaj.org/article/b73169062b8b4855af2fb5bc17c7dd0f
Autor:
Mirella Walker, Michaela Wänke
Publikováno v:
PLoS ONE, Vol 12, Iss 10, p e0181306 (2017)
In two studies we disentangled and systematically investigated the impact of subtle facial cues to masculinity/femininity and gender category information on first impressions. Participants judged the same unambiguously male and female target persons-
Externí odkaz:
https://doaj.org/article/1d296ba461bb482aa72ba0e4d123ec0c
Publikováno v:
Psychology & Marketing, 40 (2), 274-287
Brand placements are omnipresent in video games, but their overall effect on brand attitudes is small and varies substantially between studies. The present research takes an evaluative conditioning perspective to explain when and how brand placements
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a15fa5c8c177560cca6df8955756cf6a
Publikováno v:
van Horen, F, Wänke, M & Mussweiler, T 2023, ' When it Pays to be Clear: The Appeal of Concrete Communication under Uncertainty ', International Journal of Advertising, pp. 1-21 .
International Journal of Advertising. NTC Publications Ltd.
International Journal of Advertising. NTC Publications Ltd.
This research demonstrates that the persuasiveness of concrete versus abstract communication in advertisers’ promotional messages depends on how (un)certain people feel. Three lab experiments and one study conducted in a natural setting provide con
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::039ddc41fcc3ac769addab89af6933dd
https://research.vu.nl/en/publications/d4b111c2-1efd-4583-9531-e4132943e311
https://research.vu.nl/en/publications/d4b111c2-1efd-4583-9531-e4132943e311
Autor:
Jan R. Landwehr, Michaela Wänke
Publikováno v:
Journal of Experimental Social Psychology. 108:104488
Publikováno v:
Violence against women. 29(2)
The present research contributes to the literature on victim blaming in cases of sexualized violence. Our findings show that even subtle cues, such as positioning in a picture, can influence blame attribution, particularly for people who are motivate