Zobrazeno 1 - 10
of 13
pro vyhledávání: '"Michael T. Krush"'
Publikováno v:
Journal of Business Research. 150:326-338
Autor:
Avinash Malshe, Michael T. Krush
Publikováno v:
Journal of Business & Industrial Marketing. 36:571-589
Purpose The purpose of this study is to understand one portion of the sales ecological system. This paper focuses on the mesolevel or intra-organizational system that includes the sales and marketing functions. This paper examines distinct tensions a
Publikováno v:
Industrial Marketing Management. 90:264-275
Due to the increasing array of sales technology, salespeople must understand how each application assists them. This study examines how business-to-business salespeople use different forms of sales technology to meet their boundary-spanning roles. Ou
Autor:
Raj Agnihotri, Michael T. Krush, Andrea L. Dixon, Robert C. Erffmeyer, Dawn R. Deeter-Schmelz, Kyoungmi (Kate) Kim, Ellen Bolman Pullins
Publikováno v:
Journal of Marketing Education. 42:170-190
Given the recent proliferation in sales programs, business colleges face a new set of challenges. Sales competencies are changing rapidly, and firms struggle with identifying and attracting sales candidates on campus. Therefore, it is important that
Publikováno v:
Journal of Personal Selling & Sales Management. 37:27-41
This research investigates the effects of sales-service ambidexterity on salesperson role perceptions, behaviors, and customer satisfaction. Using a business-to-business, salesperson-customer sample, we build and test a model which highlights both th
Publikováno v:
Journal of Business Research. 68:2503-2512
Positive marketing champions exchange that benefits individuals, firms, and society at large. One method increasingly used to exchange goods is sharing. Sharing describes the non-monetary transfer of goods between actors. Scholars have called for gre
Autor:
Michael T. Krush, Raj Agnihotri
Publikováno v:
Journal of Personal Selling & Sales Management. 35:164-174
Within the domain of sales ethics, researchers are increasingly challenged to adopt a focus on the emotional elements of sales and ethics. However, previous research has primarily examined the more rational, deterministic element of sales, and ethics
Publikováno v:
Journal of the Academy of Marketing Science. 43:32-51
The marketing function of firms continues to evolve into many configurations, including the dispersion of marketing capabilities. This study evaluates the effects on the marketing function’s influence when marketing capabilities are dispersed acros
Autor:
Gerrard Macintosh, Michael T. Krush
Publikováno v:
Journal of Business Research. 67:2628-2635
Sales professionals are embedded in an array of social interactions through their networking behaviors, yet the literature's understanding of these effects on job-based attitudes is relatively limited. Further, research suggests that men and women, n
Publikováno v:
Marketing Intelligence & Planning. 31:788-806
Purpose – A number of studies in the marketing and strategy literature show that a firm's resource endowment is a major driver in the formation of advantage-generating capabilities. Some researchers have suggested, however, that capabilities are pa