Zobrazeno 1 - 10
of 20
pro vyhledávání: '"Michael T. Elliott"'
Publikováno v:
Journal of Research in Interactive Marketing. 13:119-140
PurposeAs social media have become very popular and an integral part of the world economy in recent years, identifying factors that influence consumers’ attitudes toward social media sites has become a major goal of many researchers in academia and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e0c5f2f78e16d1b3d9aeae052e34978e
https://doi.org/10.1108/jrim-10-2017-0092
https://doi.org/10.1108/jrim-10-2017-0092
Publikováno v:
Journal of Marketing Theory and Practice. 25:257-273
This research delineates the effects of salespeople’s affective brand commitment on their brand sales effort by proposing an integrated model incorporating the Theory of Planned Behavior (TPB) and the Motivation, Opportunity, and Ability (MOA) Theo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0e93c0668afb6a201ce82da023c0589d
https://doi.org/10.1080/10696679.2017.1311215
https://doi.org/10.1080/10696679.2017.1311215
Autor:
Frank Q. Fu, Michael T. Elliott
Publikováno v:
Journal of Marketing Theory and Practice. 21:257-272
Incorporating the theory of reasoned action and the elaboration likelihood model, this paper examines the effects of perceived product innovativeness and product knowledge on consumers' intention to purchase and willingness to pay for a consumer tech
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::284651df80d915bfcb5ca23081a38fe7
https://doi.org/10.2753/mtp1069-6679210302
https://doi.org/10.2753/mtp1069-6679210302
Publikováno v:
Services Marketing Quarterly. 33:292-310
For many consumer service industries, it is critical that marketers understand the segmentation implications of online information search. The potential migration of consumers from “brick-and-mortar” to “bricks-and-clicks” offers a unique per
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4d2b4a518329b386e99b59216169ffc1
https://doi.org/10.1080/15332969.2012.714703
https://doi.org/10.1080/15332969.2012.714703
Autor:
Michael T. Elliott, Paul Surgi Speck
Publikováno v:
Journal of Marketing Theory and Practice. 13:40-51
As the expectations of online shoppers rise, their satisfaction with online retailers has declined. Using an online shopping scenario, undergraduate marketing students evaluated the effects of six web site factors and two individual difference variab
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8dc601dd88246b1b483024c8739fdc15
https://doi.org/10.1080/10696679.2005.11658537
https://doi.org/10.1080/10696679.2005.11658537
Publikováno v:
Journal of Consumer Psychology. 9:223-229
Prior theoretical research has established 3 sources of pioneer brand advantage: exposure sequence, product trial, and pioneer status. Researchers have studied only 1 source at a time and have not differentiated among the sources. Therefore, the ques
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ddcfbe2f430cb5bb2a9dc7880daf254c
https://doi.org/10.1207/15327660051044088
https://doi.org/10.1207/15327660051044088
Autor:
Paul Surgi Speck, Michael T. Elliott
Publikováno v:
Journal of Advertising. 26:61-76
The authors examine the predictors of ad avoidance in four media: magazines, newspapers, radio, and television. A national survey of 946 adults found that ad avoidance is most prevalent for television and magazines. The predictor variables were demog
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6af99bd8b2d749e331d23e3cffadc291
https://doi.org/10.1080/00913367.1997.10673529
https://doi.org/10.1080/00913367.1997.10673529
Autor:
Paul Surgi Speck, Michael T. Elliott
Publikováno v:
Journal of Current Issues & Research in Advertising. 19:39-54
This research examines the causes and consequences of perceived ad clutter. Study 1 employs a national consumer survey to examine perceived ad clutter in magazines and television. It considers communication problems that impair search for content (hi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::85341a77bfb9afe53d503db1a5b09df3
https://doi.org/10.1080/10641734.1997.10524436
https://doi.org/10.1080/10641734.1997.10524436
Publikováno v:
Journal of Current Issues & Research in Advertising. 19:51-65
Infomercials are the object of both praise and criticism. A mail survey was conducted to determine the level and consequences of beliefs about infomercials-in-general. Results suggest that viewers hold positive and negative beliefs about infomercials
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::86b289a4e630aa70963534a431806307
https://doi.org/10.1080/10641734.1997.10505057
https://doi.org/10.1080/10641734.1997.10505057
Publikováno v:
All Days.
Efficient history matching of highly uncertain reservoir models is important in many applications of the reservoir engineering area, such as reservoir management, production prediction, and development optimisation. History matching has commonly been
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1a2d6c9cb89d17b8e667612ea1858220
https://doi.org/10.2118/164824-ms
https://doi.org/10.2118/164824-ms