Zobrazeno 1 - 10
of 102
pro vyhledávání: '"Michael R. Solomon"'
Autor:
Natalie T. Wood, Michael R. Solomon
The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social networking and gaming sites have millions of registered users worldwi
Publikováno v:
Journal of the American Pharmacists Association. 63:725-730
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::44df707fc9cd29c89f2abd2001e428f2
https://doi.org/10.1016/j.japh.2023.01.016
https://doi.org/10.1016/j.japh.2023.01.016
Autor:
Michael R. Solomon
Publikováno v:
The Routledge Handbook of Digital Consumption ISBN: 9781003317524
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::476720748bae6a507569b6e65b07e946
https://doi.org/10.4324/9781003317524-9
https://doi.org/10.4324/9781003317524-9
Autor:
Michael R. Solomon
Publikováno v:
A New Companion to the Libro de buen amor ISBN: 9789004448223
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d175d8d720d759aae2b6bafb4a9fb34f
https://doi.org/10.1163/9789004448612_012
https://doi.org/10.1163/9789004448612_012
Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choi
Consumer Behavior: Buying, Having, and Being covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choi
Publikováno v:
Marketing Opportunities and Challenges in a Changing Global Marketplace ISBN: 9783030391645
Smart technologies, such as wearables, represent an attractive innovation that many companies still perceive as a way to build competitive advantage. This is exemplified by the recent launch of the Apple Watch Series 4 and the Gen 4 Smartwatch by Fos
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::48084c6b7eec745d58ddf562afde4d59
https://doi.org/10.1007/978-3-030-39165-2_119
https://doi.org/10.1007/978-3-030-39165-2_119
Better Business introduces the business content you need, in a better way. By presenting and connecting the evolving issues and opportunities of business, the text encourages you to come to class prepared to have better conversations. Throughout the
For undergraduate principles of marketing courses. Companies don't make decisions. People do.Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leadi
Autor:
Michael R. Solomon
WINNER: NYC Big Book Award 2021 - Marketing & PRConsumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers who increasingly take for granted that products and advertising will blen