Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Michael R. Sciandra"'
Publikováno v:
Journal of Marketing Theory and Practice. 27:55-66
This study advances the knowledge of social media by examining brand-related user-generated content (UGC) on three social media platforms: Facebook, Twitter, and YouTube. Using content analysis of ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::56b7ec1491ef5998f2b5d1709896c607
https://doi.org/10.1080/10696679.2018.1534212
https://doi.org/10.1080/10696679.2018.1534212
Autor:
Michael R. Sciandra
Publikováno v:
Journal of Marketing Theory and Practice. 27:67-82
This article studies the impact of firm instituted referral reward programs on consumers’ acceptance of word of mouth recommendations. Across a series of three experiments, we show that recommendat...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::61d71af4e4b34451f002ced31a8e667d
https://doi.org/10.1080/10696679.2018.1534213
https://doi.org/10.1080/10696679.2018.1534213
Publikováno v:
Journal of Marketing Education. 42:108-122
Online courses have become an important educational delivery tool for institutions of higher learning throughout the world. While popular among students and administrators, many faculty members have expressed concerns with online courses. Therefore,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::07eccd28d94febb9933001f1c38b2135
https://doi.org/10.1177/0273475318786336
https://doi.org/10.1177/0273475318786336
Autor:
Michael R. Sciandra
Publikováno v:
Journal of Marketing Communications. 25:494-510
Consumers’ and marketers’ growing reliance on digital and social media has significantly influenced the nature of communications. Importantly, new communication mediums have made it easier for communicators to provide recommendations to a single
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c51cc2007904d80a61f8e8d4473a5794
https://doi.org/10.1080/13527266.2017.1360930
https://doi.org/10.1080/13527266.2017.1360930
Publikováno v:
Journal of Public Policy & Marketing. 36:15-35
From the Food and Drug Administration's efforts to prompt healthier eating to the Environmental Protection Agency's desire to prompt people to engage in environmentally friendly behaviors, a wide range of policy makers aim to persuade consumers. To d
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ffa28373d853e488e6b795e68a27f8a3
https://doi.org/10.1509/jppm.14.123
https://doi.org/10.1509/jppm.14.123
As mobile phones continue to rapidly expand around the world, marketers are seeking to better understand the impact these devices have on consumer outcomes. One common but understudied area is how mobile phones may influence in-store behaviors. Altho
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::497f16a2801ce09fcd90b7a0bc98f4d6
https://ora.ox.ac.uk/objects/uuid:c8818ed6-cc51-4a96-b05b-7b9f0ee08a71
https://ora.ox.ac.uk/objects/uuid:c8818ed6-cc51-4a96-b05b-7b9f0ee08a71
Autor:
Michael R. Sciandra, J. Jeffrey Inman
Publikováno v:
SSRN Electronic Journal.
This research investigates the impact of consumer-owned mobile device use on decision-making. We build on the limited prior research on mobile technology in consumer research by considering the differing ways consumers utilize mobile devices at the p
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0d252dfb5c29dc69ddaa85cafbeaae10
https://doi.org/10.2139/ssrn.2439202
https://doi.org/10.2139/ssrn.2439202