Zobrazeno 1 - 10
of 21
pro vyhledávání: '"Michael R. Mullen"'
Publikováno v:
Journal of Services Marketing, 2013, Vol. 27, Issue 4, pp. 271-280.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/08876041311330753
Publikováno v:
Marketing Intelligence & Planning. 35:560-576
PurposeIncreasingly, marketing managers are asked to consider the financial implications, in terms of both book and market values, when making strategic decisions. The purpose of this paper is to investigate the role of marketing expenditures in expl
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::86719138350799412905f9045e6363c7
https://doi.org/10.1108/mip-05-2016-0083
https://doi.org/10.1108/mip-05-2016-0083
Autor:
Michael R. Mullen, Desislava Budeva
Publikováno v:
European Journal of Marketing. 48:1209-1238
Purpose – This paper aims to investigate the influence of economic and cultural factors, separately and combined, on international country segments and to reveal the stability of factors and country segments over time. Design/methodology/approach
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7857ed61a3eeef11aa143db6f8d1992c
https://doi.org/10.1108/ejm-07-2010-0394
https://doi.org/10.1108/ejm-07-2010-0394
Publikováno v:
Journal of International Consumer Marketing. 26:153-166
The purpose of this study is to extend the animosity model by examining the internal motivations of consumer animosity and their effects on willingness to buy. In particular, this research focuses on studying the model of consumer animosity in a new
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::117701466098103bc3c56182cdba6298
https://doi.org/10.1080/08961530.2014.878206
https://doi.org/10.1080/08961530.2014.878206
Autor:
Shirley Ye Sheng, Michael R. Mullen
Publikováno v:
International Marketing Review. 28:163-182
PurposeThe purpose of this paper is to propose a new model for export market opportunity analysis by combining the marketing‐based overall market opportunity index (OMOI) with the economic‐based gravity model in order to more accurately assess ex
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2f0b70436263277cb0294c0a0ba4c9bb
https://doi.org/10.1108/02651331111122650
https://doi.org/10.1108/02651331111122650
Publikováno v:
Renewable and Sustainable Energy Reviews. 14:2154-2160
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::432d2bfac00f244759a31a6356ae74a2
https://doi.org/10.1016/j.rser.2010.03.028
https://doi.org/10.1016/j.rser.2010.03.028
Publikováno v:
Journal of Small Business Management. 47:287-307
Small business and entrepreneurship scholars have made significant progress toward advancing the field and gaining recognition as an important domain of scientific inquiry. However, the authors sug...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4edbfd28e9f08858de7ca3bc700433a8
https://doi.org/10.1111/j.1540-627x.2009.00272.x
https://doi.org/10.1111/j.1540-627x.2009.00272.x
Publikováno v:
Journal of Macromarketing. 29:244-258
The authors integrate theories from macromarketing, economics, and sociology to develop a conceptual model assessing the effects of international trade and economic development on physical quality of life (PQOL), individual freedom, and the environme
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2a47be7a4d69d7bae243934732785b62
https://doi.org/10.1177/0276146709336837
https://doi.org/10.1177/0276146709336837
Publikováno v:
The Journal of Strategic Information Systems. 17:214-233
This U.S.-based research attempts to understand the relationships between users' perceptions about Internet privacy concerns, the need for government surveillance, government intrusion concerns, and the willingness to disclose personal information re
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e5a6a2bda7ac0fcb975c13b16c7224cd
https://doi.org/10.1016/j.jsis.2007.09.002
https://doi.org/10.1016/j.jsis.2007.09.002
Publikováno v:
Cross Cultural Management: An International Journal. 9:19-29
Examines critically the bulk of cross‐cultural research involving the constructs of individualism and collectivism. Highlights some of the main conceptual and methodological shortcomings in the use of these constructs and the need for refinement an
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7a7ef16dbbc237eeb115392f2e87964c
https://doi.org/10.1108/13527600210797325
https://doi.org/10.1108/13527600210797325