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pro vyhledávání: '"Michael Mehmet"'
Publikováno v:
Journal of Hospitality and Tourism Management. 54:22-31
Publikováno v:
Charles Sturt University
Autor:
Mercedez Hinchcliff, Michael Mehmet
Publikováno v:
Higher Education, Skills and Work-Based Learning.
PurposeThe purpose of this paper is to introduce a conceptual framework as a six-stage guided implementation for educators to embed Canva (an online design tool) into their marketing subjects to encourage super-skills of the 21st century including st
Autor:
Michaela Jackson, Michael Mehmet
Publikováno v:
Beyond the Dark Arts ISBN: 9789811276057
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::df44dbf07d0b2ceac1b818ec2df9f4fe
https://doi.org/10.1142/9789811276064_0013
https://doi.org/10.1142/9789811276064_0013
Autor:
Clifford Lewis, Michael Mehmet
Publikováno v:
Event Management. 26:949-966
Pride events challenge hegemonic notions of sexuality and gender within places they are held. This is particularly the case in rural communities that are perceived, rightly or wrongly, as prejudices towards individuals with a diverse sexuality or gen
Publikováno v:
International Journal of Bank Marketing. 40:1182-1199
PurposeThis research set out to examine how financial advice provided by a human advisor (vs robo-advisor) influences investment intentions in a retail banking context.Design/methodology/approachIn two experiments, between-subjects experimental desig
Publikováno v:
Journal of Social Marketing. 11:575-596
Purpose The purpose of this paper is to examine how upstream social marketing can benefit from using social media commentary to identify cognitive biases. Using reactions to leading media/news publications/articles related to climate and energy polic
Publikováno v:
International Journal of Market Research. 63:552-559
The use of bot messaging, that being artificially created messages, has increased since 2010. While not all bots are bad, many have been used to share extreme and divisive views on a range of topics, from policy discussion to brand electronic word of
Autor:
Michael Mehmet, Clifford Lewis
Publikováno v:
Journal of Hospitality and Tourism Management. 47:289-293
Although travelling with a food intolerance can disrupt the experience, limited academic research has considered the impact of food intolerance on travel behaviour. Considering the notions of inherent, situational, and pathogenic vulnerabilities; and
Publikováno v:
Australian Journal of Rural Health. 28:149-158
Objective This study examines consumer engagement with a social marketing digital media strategy designed to support the implementation of Equally Well-a program to improve the physical health of people living with mental illness. Design A four-stage