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pro vyhledávání: '"Michael Mba Allan"'
Publikováno v:
Journal of Quality Assurance in Hospitality & Tourism. 23:748-770
Current research has questioned the wisdom in over-reliance on customer satisfaction (CS) as the basis for achieving customer loyalty (CL) but rather emphasized the need for firms to go beyond mere...
Publikováno v:
Journal of Marketing for Higher Education. 30:125-144
The purpose of the study was to assess the role of market orientation (MO), mediated by job satisfaction (JS) and its effect on market performance (MP) in Ghana’s private universities. A sample of ...
Publikováno v:
Journal of Management and Sustainability. 4
Competitive intelligence (CI) plays a significant role in business management and practice. Management of companies have relied on competitive intelligence information to support decisions to give them an edge over their competitors. Companies use in