Zobrazeno 1 - 10 of 12 pro vyhledávání: '"Michael L. Rothschild"'
4
Using social marketing to manage population health performance
Autor: Michael L, Rothschild
Publikováno v: Preventing Chronic Disease
Population health can be affected by implementing pay-for-performance measures with key players. From a social marketing perspective, people (both consumers and managers) have choices and will do what they perceive enhances their own self-interest. T
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=pmid________::dd7e499998c922d840ec411be58bb442
https://pubmed.ncbi.nlm.nih.gov/20712944
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6
Involvement and Political Advertising Effect
Autor: Michael L. Ray, Michael L. Rothschild
Publikováno v: Communication Research. 1:264-285
Data from a laboratory experiment which examines the relationship among awareness, attitude formation, and intent to behave over several levels of election races and several levels of advertising show that behavior is easily influencable by a high re
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::bb94619e0c71939183bb7a2722811308
https://doi.org/10.1177/009365027400100302
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7
Recognition as a Measure of Learning from Television Commercials
Autor: Surendra N. Singh, Michael L. Rothschild
Publikováno v: Journal of Marketing Research. 20:235-248
Recognition has not received extensive acceptance by practitioners as a response variable for learning of television commercials. The authors review some of the distinctions between recall and recognition, and some of the problems associated with eac
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::ce91d595c56f9070172fae9295972054
https://doi.org/10.1177/002224378302000302
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