Zobrazeno 1 - 10
of 30
pro vyhledávání: '"Michael L. Ray"'
Autor:
Michael L. Ray, Brian Wansink
Publikováno v:
Journal of Marketing. 60:31-46
Interest has been shifting from how consumers choose brands to how they use brands. The authors focus on how advertising can best encourage consumers to use a mature brand in a new situation. They develop a schema congruity framework that integrates
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::266ba023badb7d6d5400af616527de89
https://doi.org/10.1177/002224299606000104
https://doi.org/10.1177/002224299606000104
Publikováno v:
Journal of Advertising. 23:65-75
Traditional cognitive response elicitation procedures may not be sensitive enough to elicit the stylized and subtle thoughts that are generated during exposure to certain types of ads. When these types of thoughts are the focus of a researcher’s wo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::38f62fb7e9f61798faf7ba5e10e1076a
https://doi.org/10.1080/00913367.1994.10673442
https://doi.org/10.1080/00913367.1994.10673442
Autor:
Isaie Sibomana, Daniel P. Foose, Michael L. Raymer, Nicholas V. Reo, J. Philip Karl, Claire E. Berryman, Andrew J. Young, Stefan M. Pasiakos, Camilla A. Mauzy
Publikováno v:
Frontiers in Physiology, Vol 12 (2021)
Individuals sojourning at high altitude (≥2,500m) often develop acute mountain sickness (AMS). However, substantial unexplained inter-individual variability in AMS severity exists. Untargeted metabolomics assays are increasingly used to identify no
Externí odkaz:
https://doaj.org/article/42edcd5d50c842969e967d557b8dbc7d
Publikováno v:
American Journal of Obstetrics and Gynecology. 173:224
The oxytocin challenge test may provide information regarding fetal well-being which is helpful to the obstetrician. In this study, there were 65 negative tests on 43 patients, and those fetuses with negative tests uniformly did well, if there were n
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::83f4da62b035af145f5257ae30e7344b
https://doi.org/10.1016/0002-9378(95)90195-7
https://doi.org/10.1016/0002-9378(95)90195-7
Autor:
Michael L. Ray, Michael L. Rothschild
Publikováno v:
Communication Research. 1:264-285
Data from a laboratory experiment which examines the relationship among awareness, attitude formation, and intent to behave over several levels of election races and several levels of advertising show that behavior is easily influencable by a high re
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bb94619e0c71939183bb7a2722811308
https://doi.org/10.1177/009365027400100302
https://doi.org/10.1177/009365027400100302
Autor:
Michael L. Ray, Scott Ward
Publikováno v:
Communication Research. 2:195-202
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::241a546e9ea582982ea6f850adf4e05b
https://doi.org/10.1177/009365027500200301
https://doi.org/10.1177/009365027500200301
Autor:
Roger M. Heeler, Michael L. Ray
Publikováno v:
Educational and Psychological Measurement. 35:255-265
Methods for analyzing the multitrait-multimethod matrix are reviewed and the results of their application to a classic data set are compared. It is shown that different analysis methods can yield different validity conclusions, and that the results o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::214f87f17146b421cc6f3eac2f06285c
https://doi.org/10.1177/001316447503500203
https://doi.org/10.1177/001316447503500203
Autor:
Michael L. Ray, William R. Swinyard
Publikováno v:
Journal of Marketing Research. 14:509-516
Two common assumptions about advertising-selling interactions are challenged by a field experiment. The generality of “advertising paves the way for selling” is questioned by results showing selling-before-advertising to be more effective than ad
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::116d178d16140f1677e63a6d7765b522
https://doi.org/10.1177/002224377701400408
https://doi.org/10.1177/002224377701400408
Autor:
Michael L. Ray, William R. Swinyard
Publikováno v:
The Journal of Social Psychology. 108:177-184
Summary In a field experiment, 229 female household residents were approached by one of four female Red Cross volunteers who delivered a message which included a labeling treatment saying, “I wish more of the people I met were as interested in thei
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7ad17ab962c9dba97007b35545226c77
https://doi.org/10.1080/00224545.1979.9711629
https://doi.org/10.1080/00224545.1979.9711629
Autor:
Michael L. Ray, Gilbert A. Churchill
Publikováno v:
Journal of Marketing Research. 16:1-5
The articles in this special section provide practical guidelines and examples for carrying out reliability and validity measurement testing, which is essential to the advancement of marketing research. A content analysis of JMR articles shows increa
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e680bdd006dedee03a8cb03ec560c44c
https://doi.org/10.1177/002224377901600101
https://doi.org/10.1177/002224377901600101