Výsledky vyhledávání - "Michael L. Maynard"

Between global and glocal: content analysis of the Chinese Web Sites of the 100 top global brands

Publikováno v: Public Relations Review. 30:285-291

This study examined the Chinese web sites of the 100 top global brands. It revealed that 58 of the 100 top global brands sponsored a Chinese web site. Refuting the argument that globalization is a homogeneous process, this study found that a glocal s

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::c1f8d944d3565cd8ba5c116e0eb918d0
https://doi.org/10.1016/j.pubrev.2004.04.003

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Autor: Michael L. Maynard

Publikováno v: Journal of Business Ethics. 30:17-27

Transnationals operate in what may be called the margins of morality because the historical, cultural, and governmental mores of the world's nation-states are not uniform. There is a gray area of ethical judgment where the standards of the transnatio

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::3fb635239551e2e5c80949d058eb3614
https://doi.org/10.1023/a:1006481826861

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Attitudes toward Direct Marketing and its Regulation: A Comparison of the United States and Japan

Autor: George R. Franke, Charles Taylor, Michael L. Maynard

Publikováno v: Journal of Public Policy & Marketing. 19:228-237

The authors propose that the high-context nature of Japanese communication and the collectivistic nature of Japanese culture have an impact on attitudes toward direct marketing and its regulation. The results of a survey of Japanese and U.S. universi

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::5bf3a9b027d355b34fddcfe01c0c5cfd
https://doi.org/10.1509/jppm.19.2.228.17127

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Interpreting girlish images in two cultures: A case of Japanese and U.S. Seventeen ads

Autor: Michael L. Maynard

Publikováno v: jlse. 29:183-202

A travers une analyse interpretative des signes visuels et verbaux utilises dans 4 numeros du magazine Seventeen parus aux Etats-Unis et au Japon, l'A. montre comment l'image de la jeune fille est representee dans la publicite et comment elle reflete

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::44949f907325087b41297d416711f903
https://doi.org/10.1515/jlse.2000.29.3.183

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Challenging the 3.0 GPA eligibility standard for public relations internships

Autor: Michael L. Maynard

Publikováno v: Public Relations Review. 25:495-507

Analysis of internship grades earned by 132 public relations and communication majors registered for internship credit at a major Northeastern university show that students with a 2.7 grade point average (GPA) predictably do as well as students with

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::c4c38befe963132d4ad9dbf9300e9456
https://doi.org/10.1016/s0363-8111(99)00033-8

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Girlish Images across Cultures: Analyzing Japanese versus U.S.SeventeenMagazine Ads

Autor: Charles Taylor, Michael L. Maynard

Publikováno v: Journal of Advertising. 28:39-48

The authors address cross-cultural variability in the manner in which advertising portrays teenage girls. Specifically, the level to which “girlish” images are portrayed in Japan and the United States by employing a content analysis of 263 advert

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::027f6a3346be5172e3ce5a27bb327e97
https://doi.org/10.1080/00913367.1999.10673575

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Opportunity in paid vs. unpaid public relations internships: A semantic network analysis

Autor: Michael L. Maynard

Publikováno v: Public Relations Review. 23:377-390

Semantic network analysis was used to compare differences in benefit appeal in two sets of letters written by the business community to the internship director. In the Unpaid set (N=72) the promise of “opportunity” co-occurred more often with app

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::6c7f2d7bf6781def2c3bc12b56b1f5cf
https://doi.org/10.1016/s0363-8111(97)90052-7

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