Zobrazeno 1 - 10 of 56 pro vyhledávání: '"Michael K. Brady"'
1
AI Service and Emotion
Autor: Richard P. Bagozzi, Michael K. Brady, Ming-Hui Huang
Publikováno v: Journal of Service Research. 25:499-504
AI in service can be for routine mechanical tasks, analytical thinking tasks, or empathetic feeling tasks. We provide a conceptual framework for the customer, firm, and interactional use of AI for empathetic tasks at the micro-, meso-, and macro-leve
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::9f854a1d8054b910c32d9e91264cf868
https://doi.org/10.1177/10946705221118579
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2
Brand response to environmental turbulence: A framework and propositions for resistance, recovery and reinvention
Autor: Chandra Srivastava, Rajendra K. Srivastava, John Roberts, Michael K. Brady, Robert P. Leone, Lopo L. Rego
Publikováno v: International Journal of Research in Marketing. 39:583-602
As valuable assets of corporations, governments and not-for-profit organizations, brands have attracted considerable research attention. We know a lot about how brands create knowledge in their target consumers’ minds, which leads to an attitude to
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::423beae482b74b03083a5ed08c42864e
https://doi.org/10.1016/j.ijresmar.2021.10.006
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3
Akademický článek
Conducting service research that matters
Autor: Anders Gustafsson, Lerzan Aksoy, Michael K. Brady, Janet R. McColl-Kennedy, Nancy J. Sirianni, Lars Witell, Nancy V. Wuenderlich
Publikováno v: Journal of Services Marketing, 2015, Vol. 29, Issue 6/7, pp. 425-429.
Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/JSM-02-2015-0103
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5
Gaining insights into why professionals continue or abandon pro bono service
Autor: Janet R. McColl-Kennedy, Michael K. Brady, Jenny (Jiyeon) Lee, Paul G. Patterson
Publikováno v: European Journal of Marketing. 55:790-813
Purpose The purpose of this study is to empirically examine the personal/situational and business factors that encourage or discourage pro bono service of professionals based on the theory of institutional logics framework and the extended purchase b
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::b688ad5fae1380ac1122c160aead1760
https://doi.org/10.1108/ejm-05-2019-0438
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6
Can corporate social responsibility deter consumer dysfunctional behavior?
Autor: Todd Green, John Peloza, Alexis M. Allen, Michael K. Brady
Publikováno v: Journal of Consumer Marketing. 37:729-738
Purpose The purpose of this paper is to examine how and when a reputation for corporate social responsibility (CSR) can deter dysfunctional consumer behaviors (DCBs) such as shoplifting or negative word-of-mouth (WOM) in response to firm failures. Th
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::8114abfff107c7fb1a9d59c07573e54c
https://doi.org/10.1108/jcm-11-2019-3503
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7
Beyond personality: an emergence view of influential consumers
Autor: Michael K. Brady, Cinthia B. Satornino, Demetra Andrews, Rebeca Perren
Publikováno v: Journal of Consumer Marketing. 37:160-169
Purpose Previous research studies assume that influential consumers (“influentials”), who play a powerful role in the marketplace, are persuasive (or not) based on innate, static personality traits. By contrast, this paper proposes an emergence-b
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::f366b69eb32ddba74e575d741ae3472c
https://doi.org/10.1108/jcm-11-2018-2964
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9
Consumer relationship fading
Autor: Heiner Evanschitzky, Christian Brock, Joanna Pokorska‐Zare, Balasubramanian Ramaseshan, Fazlul K. Rabbanee, Michael K. Brady
Publikováno v: Evanschitzky, H, Ramaseshan, B, Brady, M K, Rabbanee, F K, Brock, C & Pokorska-Zare, J 2020, ' Consumer relationship fading ', Psychology & Marketing . https://doi.org/10.1002/mar.21343
This paper explores the phenomenon of consumer relationship fading with a series of three adjacent studies. Analyzing two longitudinal behavioral datasets, Study 1 shows that about one‐third of the relationships could be described as fading. Drawin
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::45fc1223a1e2345c4ac734b778430c23
https://www.research.manchester.ac.uk/portal/en/publications/consumer-relationship-fading(43a0f05f-23c0-4f37-abe3-c89bef1c8d1f).html
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10
Integrating linear discriminant analysis, polynomial basis expansion, and genetic search for two-group classification
Autor: Michael K. Brady, Clay M. Voorhees, Douglas Steinley, Michael J. Brusco, Roger J. Calantone
Publikováno v: Communications in Statistics - Simulation and Computation. 48:1623-1636
We propose a hybrid two-group classification method that integrates linear discriminant analysis, a polynomial expansion of the basis (or variable space), and a genetic algorithm with multiple cros...
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::5747125d3abd7ec7354018af4d85f835
https://doi.org/10.1080/03610918.2017.1419262
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